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- Salesforce Pardot

Elevate Your B2B Marketing: A Guide to Account-Based Marketing

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Salesforce Pardot

As one of the most talked-about strategies in B2B marketing, account-based marketing is rapidly changing the way we think about marketing at scale. Technology–both existing and emerging–has pushed ABM into the spotlight as a powerful strategy that enables marketers to improve customer experience and closely align with their sales teams to deliver impressive results. From building your strategy to choosing the right tools for success, dive into account-based marketing and see how one of the industry’s most popular strategies is transforming B2B marketing.

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Marketing Automation for Sales Playbook

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Salesforce Pardot

It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn’t be further from the truth — in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.

Ten Tips for Accelerating Your Pipeline

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Salesforce Pardot

This white paper will walk you through ten ways that marketing automation can help you shorten the length of your sales cycle — without the additional investment in time and resources. Take a look through the following pages to see how you can drive sales and accelerate your funnel with automated lead qualification, lead nurturing, detailed prospect tracking, automated follow-ups and more.

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