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- Salesforce Service cloud

20 Customer Service Best Practices

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Salesforce Service cloud

The world has changed. People and devices are more connected, customers are more informed and empowered, and companies have more data at their fingertips than ever before. We have entered the age of connectivity, where digital-savvy consumers expect a connected, responsive, frictionless customer experience. The future of business success depends on whether companies can deliver a customer experience that meets their rising expectations in this new, hyperconnected world.

5 Ways to Make Service Easy for Today's Customers

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Salesforce Service cloud

There’s a whole new world out there when it comes to customer service. Social, mobile, connected and cloud technologies have created new customer expectations. Today’s customers want service on every channel and every device, anytime, anywhere. And they want their service experience with your company to be one thing: effortless.

The Four Pillars of Effortless Service

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Salesforce Service cloud

In a new book, The Effortless Experience: Conquering the New Battleground for Customer Loyalty, the Corporate Executive Board (CEB), a leading member-based advisory committee for tens of thousands of organizations around the world, has made the case that what customer service organizations can do to drive customer loyalty more than anything else is providing customers with an effortless service experience. CEB defines loyal customers as those likely to purchase additional products and services from the same company thereby increasing their total spend or share of wallet with that company.

Meet Customers Where They Are: Incorporating Social Media Into Your Customer Service Strategy

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Salesforce Service cloud

The time to embrace social channels is now. Incorporating social media strategy is the fast track to providing truly exceptional customer service. Service Cloud and Marketing Cloud have teamed up to show you how customer service and marketing are more closely linked than ever. Use social channels to:

  • Listen to customers where they are talking
  • Engage them in more personalized ways
  • Resolve cases quicker and delight customers
  • Transform service and create brand advocates

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