Did you know that 77 percent of customers say they are not engaged with the companies with which they do business? It’s a disheartening statistic, but not entirely surprising. Customers are generating massive amounts of data via countless digital interactions and connected devices, yet companies aren’t really taking advantage of this data; they’re analyzing less than 1 percent of all customer data. What a waste of customer insight! Companies need to close this engagement gap by harnessing customer data to create deeper, more meaningful experiences for customers.