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Connect to Your Customers Faster with the Lightning Summer '16 Release

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Customer Service

Did you know that 77 percent of customers say they are not engaged with the companies with which they do business? It’s a disheartening statistic, but not entirely surprising. Customers are generating massive amounts of data via countless digital interactions and connected devices, yet companies aren’t really taking advantage of this data; they’re analyzing less than 1 percent of all customer data. What a waste of customer insight! Companies need to close this engagement gap by harnessing customer data to create deeper, more meaningful experiences for customers.

6 Trends to Look for in BI

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Business Intelligence

The field of business intelligence is always changing. But even with technology moving at a fast pace and data users’ demands morphing, some factors of the industry have remained the same.

For instance, broader use of predictive analytics remains an aspirational goal for most companies. Suboptimal data quality continues to be problematic. The requirement for information governance is high, but maturity is lower than it needs to be.

The Cloud Data Brief: Big Data Transitions to the Cloud

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Business Intelligence

Solutions were once limited to databases deployed exclusively on-premise. But today, businesses must navigate a wide variety of technologies and deployment types. From individual database and Hadoop products to cloud, on-premise and hybrid deployments, the landscape is diverse, and changing fast.

5 Ways Every Sales Rep Can Accelerate Success with Analytics

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Business Intelligence

For years, companies collected customer data and hoarded it on servers, knowing that is was valuable, but not having the tools to make it easily accessible to everyone. Now companies have a growing number of useful analytics tools that help them make decisions based on facts rather than gut instinct. In fact, a recent Salesforce Research report found that underperforming companies are almost 5.7x more likely than high-performers to rely on their gut instinct instead of data when making strategic business decisions.

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