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Five Ways Small Businesses Are Powering Growth With Marketing Automation

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Salesforce Pardot

Marketing automation is a game changer for small businesses working with small marketing and sales teams — and Pardot clients are a testament to that fact. Learn how five small businesses are powering growth with marketing automation. See how you can achieve results like the following:

  • 50% increase in marketing productivity
  • 300% increase in marketing-qualified leads
  • 394% growth in sales opportunities
  • reduction in sales cycle length of 25%

What every small business CEO needs to know about customer service

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It’s risky business, starting a company. Not only do you have to launch a product, outflank the competition and grow a customer base, but you also have to make payroll each week. When you’re that busy, customer service can seem like just another box you need to check off. Wrong! Offering awesome customer service can help you build better products and stronger relationships with customers so you reduce risk and grow your business faster than ever. Here’s what every small business CEO needs to know to make customer service their secret weapon for success.

Collaborative Hiring: Leveraging Social Software to Hire the Best Talent

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IT Staffing

The hiring process is a social activity. The way we source, screen, engage, interview and select candidates is all about connecting with people.

Collaboration is about results and working with people to achieve those results. Businesses consistently use collaboration to achieve their goals. Today's recruiting technology brings the best of both together.

Collaborative hiring is the process of working with people to identify and hire the best talent for the organization.