It’s risky business, starting a company. Not only do you have to launch a product, outflank the competition and grow a customer base, but you also have to make payroll each week. When you’re that busy, customer service can seem like just another box you need to check off. Wrong! Offering awesome customer service can help you build better products and stronger relationships with customers so you reduce risk and grow your business faster than ever. Here’s what every small business CEO needs to know to make customer service their secret weapon for success.