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5 Ways to Make Service Easy for Today's Customers

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Salesforce Service cloud

There’s a whole new world out there when it comes to customer service. Social, mobile, connected and cloud technologies have created new customer expectations. Today’s customers want service on every channel and every device, anytime, anywhere. And they want their service experience with your company to be one thing: effortless.

The Four Pillars of Effortless Service

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Salesforce Service cloud

In a new book, The Effortless Experience: Conquering the New Battleground for Customer Loyalty, the Corporate Executive Board (CEB), a leading member-based advisory committee for tens of thousands of organizations around the world, has made the case that what customer service organizations can do to drive customer loyalty more than anything else is providing customers with an effortless service experience. CEB defines loyal customers as those likely to purchase additional products and services from the same company thereby increasing their total spend or share of wallet with that company.

Secrets of the Most Productive Salespeople

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Salesforce

As competition increases in nearly every industry, it has become more important than ever for sales professionals to be at the top of their game. This has created an obsession with enhancing productivity and reaching peak performance levels every day. However, productivity is far from a one-size-fits-all concept. In the following pages, you’ll get a glimpse at the productivity habits of some of the leading thought leaders in the sales industry. Try some of the ideas in this e-book for yourself and find a routine that keeps you at peak sales performance!

Meet Customers Where They Are: Incorporating Social Media Into Your Customer Service Strategy

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Salesforce Service cloud

The time to embrace social channels is now. Incorporating social media strategy is the fast track to providing truly exceptional customer service. Service Cloud and Marketing Cloud have teamed up to show you how customer service and marketing are more closely linked than ever. Use social channels to:

  • Listen to customers where they are talking
  • Engage them in more personalized ways
  • Resolve cases quicker and delight customers
  • Transform service and create brand advocates

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