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Marketing Automation for Sales Playbook

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Salesforce Pardot

It’s a common misconception that marketing automation is only for marketers, and that sales will be left with yet another system to learn how to use. This couldn’t be further from the truth — in fact, it only takes a few hours for sales reps to learn everything they need to know to get the most out of an automation system.

Ten Tips for Accelerating Your Pipeline

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Salesforce Pardot

This white paper will walk you through ten ways that marketing automation can help you shorten the length of your sales cycle — without the additional investment in time and resources. Take a look through the following pages to see how you can drive sales and accelerate your funnel with automated lead qualification, lead nurturing, detailed prospect tracking, automated follow-ups and more.

Top 10 Strategic Technology Trends for 2015

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IT consulting

David W. Cearley, vice president and Gartner Fellow, highlights the top 10 strategic technology trends that have the potential for a significant impact on organizations in the next three years.

“This does not necessarily mean adoption and investment in all of the trends at the same rate,” he says. “But companies should look to make deliberate decisions about them during the next two years.”

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