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- InsideView

O’Neal Steel modernizes their approach, increases lead quality, accelerates sales cycles

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O’Neal Steel has been providing metals services for nearly 100 years. As the largest family-owned metals service center in the country with nearly 4,000 employees, O’Neal Steel values traditional, relationship-based selling. Still, they saw that they needed to modernize their approach and utilize available data as they set out to find new customers to propel them into their next 100 years.