Novus Manages Complex Advertising Campaigns and Forecasts Outcomes with Alteryx

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As a leading, full-service print and digital advertising agency, Novus provides best-in-class media solutions targeting the right audience at the right time. Its blue-chip clients are some of the most recognizable names across the United States and Canada.

From direct response advertisers to retailers, entrepreneurial companies to agencies, clients trust Novus to bring them a 30,000-foot view of integrated digital and print media buying strategies as well as an understanding of the minutiae of ad specs and rates.

“We access hundreds of data points for use in planning and optimizing campaigns for our clients,” says Margy Campion, Senior Vice President of Business Operations at Novus. “We must optimize our clients’ budget across multiple media products and in the most effective geographic footprint to reach critical customers.”