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The Traditional vs. New CMO

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General Marketing Technologies

As technology continues to progress, so will the way the C-Suite becomes shaped. The rise of a new position, called the Chief Marketing Technology Officer, is now very relevant in many companies. What are the differences between the traditional Chief Marketing Officer and the new Chief Marketing Technology Officer?

The Traditional vs. New CMO

Avoid a BI Fright Fest this Halloween!

Posted in

General

Get in the ghostly, ghoulish spirit, but avoid the possible BI scares in the future. Leave the goblins, werewolves and witches for trick-or-treating, not for your data and analytics reporting. Data is the foundation of your organization, however, if you don’t properly manage your data, Halloween scares may visit early.

Avoid a BI Fright Fest this Halloween!

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