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The Forrester Total Economic Impact of Microsoft Sales Productivity Solution

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Customer Relationship Management

Forrester worked with Microsoft to analyze the total economic impact their Sales Productivity Solution has had on a number of its customers, who shared their business outcomes and objectives.

Based on Forrester's research, interviews, and data aggregation, they concluded that the Microsoft Sales Productivity Solution drove a positive financial impact:

The Forrester Total Economic Impact of Microsoft Sales Productivity Solution

If Your Goal is Measurable ROI on Your CRM Investment, Plan for 100% CRM Adoption Success

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General

The goal of a customer relationship management (CRM) initiative is measurable success. CRM expectations include more leads, higher lead-to-revenue conversion rates, identification of up-sell and cross-sell opportunities, and improved customer service, all leading to improved client retention rates, increased revenue, and other benchmarks of achievement. Measurable returns on a CRM system investment cannot be achieved unless the user community fully embraces the new system.

If Your Goal is Measurable ROI on Your CRM Investment, Plan for 100% CRM Adoption Success

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