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7 Advanced Lead Nurturing Tips for Marketing — AND Sales


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Salesforce Pardot

Engagement with prospects is always a challenge – in both marketing or sales. It would be great to be able to send a quick email to each of our leads on an individual basis – but is this always a realistic option? Lead nurturing helps address this engagement challenge and helps deliver the right information to the right leads at the right time.

Join Mathew Sweezey, author of “Marketing Automation for Dummies,” as he addresses the challenges of lead engagement for both marketing and sales teams and gives us valuable information on how lead nurturing can help solve this problem.

BNL Transfers to Digital Banking and Reduces TCO by 25 Percent

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TIBCO Spotfire

For its new always-on, all-digital Hello bank! project, BNL’s goal was to improve customer acquisition by providing the most innovative, customer-focused banking services. The project called for implementing new technology as well as staying on top of technological innovations. There were a few obstacles. “We needed to transition from traditional, manual workflows to digital business processes,” says Federico Pastore, program manager for BNL’s TIBCO Competency Center. “We wanted to reduce costs and move from centralized back-office management to distributed management.

Why Cloud? Got it. Now, How Cloud?

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For the last few years we’ve been hearing about the benefits (and all the permutations!) of the cloud. And at this point, many of us agree the benefits are sizable and beneficial. So, let’s say you’ve finally agreed that it’s time to move to the cloud – what’s next?

Employee Engagement and Your Bottom Line

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IT Staffing

Studies show a clear correlation between employee engagement and performance. How would you rate the employee engagement in your organisation? Affecting everything from customer ratings and quality standards to safety incidents and turnover (regardless of industry), poor employee engagement can ultimately have a big impact on your business.

Introduction to Spotfire Analytics


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TIBCO Spotfire
  • Drag and drop raw datasets into Spotfire for quick, ad-hoc analysis
  • Quickly create outstanding visualizations, hierarchies and filtering to slice and dice your data
  • Deploy Predictive Analytics to add confidence to your analysis
  • Mark, tag and bookmark your important insights
  • Share your analysis for online collaboration and see the Spotfire WebPlayer in action

Communicating effectively with diverse audiences

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The University of Alabama at Birmingham (UAB) Health System is an academic health center located in Birmingham, Alabama. The UAB System is the largest employer in the city of Birmingham, and second largest in the state of Alabama. UAB Hospital is the centerpiece of the UAB Health System. It was established in 1945 as the teaching hospital for the University of Alabama School of Medicine, and today UAB Hospital is one of the four largest academic medical centers in the United States.