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10 Must-Know Marketing Automation Stats

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Salesforce Pardot

How often do you stumble across a compelling industry statistic only to discover it’s from 2010? Yikes — your boss is never going to buy into your presentation on marketing automation when the basis of your argument hinges on a stat that’s over five years old.

10 Must-Know Marketing Automation Stats

Salesforce Introduces Salesforce for HR—Transforming Employee Engagement with the Platform for Employee Success

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Salesforce

New set of HR solutions delivers a system of engagement that empowers companies to connect with employees in a whole new way

With Salesforce for HR, companies can provide the social and mobile experiences employees have come to expect—all delivered on Salesforce’s proven enterprise platform

Salesforce for HR ecosystem, includes Appirio, Deloitte, Jobscience, Lumesse and others, to accelerate how companies can transform employee engagement

Achieving the Modern Workplace

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Platform & Cloud Solutions

Henkel is a global consumer products manufacturing leader with brands such as Dial, Purex, Persil, Pril, Schwarzkopf and Loctite. It rapidly deployed Office 365 ProPlus to its 40,000 employees, providing them with a modern productivity suite.

Achieving the modern workplace: How Henkel moved more than 40,000 users from Office 2003 to Office 365 ProPlus in five months

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Platform & Cloud Solutions

Here at Henkel, we’ve been very busy modernizing our IT infrastructure. After upgrading our computers to get everyone on Windows 7, we decided to adopt Microsoft Office 365 for all of our productivity needs. Office 365 is a cloud-based productivity solution that includes Exchange Online, Lync Online, SharePoint Online, and the Office 365 ProPlus client. We had been using Lotus Notes and Office 2003 and felt we were not achieving the full potential of the organization. We wanted to break down siloes, and in the past we depended on email for the majority of communications.

The Must Do's of Marketing Dashboards

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Tableau

Dashboards are one of the most important and often overlooked tools for marketers today.

Modern marketers need to know how to measure and share performance outcomes of their programs in real-time—and what agile decision making, based on these outcomes, really entails. They'll need to blend data from multiple source channels and select the best metrics for their dashboards. Lastly, they need to visually showcase data for organizational alignment and client reporting. Not to mention having colorful, interactive and innovative marketing dashboards, just for that extra polish.

Why IT organizations can’t live without QlikView

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Qlik

QlikView brings true benefits to IT groups, helping elevate their stature and importance across the organization by providing real value to the business. Whether yours is a small IT organization struggling to support the business under growing cost restrictions or a large IT organization challenged with being a closer partner to the business and providing Big Data analytics, QlikView enables IT groups to provide faster and more intelligent analytics for the business while taking advantage of existing investments.

5-Minute Guide to Sales Analytics

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TIBCO Spotfire

Sales success depends more than ever now on an analytics platform that supports sales organizations completely — with three critical functions.

ROI of Marketing Automation

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Marketo

According to Gleanster, CMOs at top-performing companies indicate that their most compelling reason for implementing marketing automation is to increase revenue (79 percent) and get higher quality leads (76 percent). The ROI of Marketing Automation eBook takes a closer look at the ways in which marketers can improve their return on marketing investment. The eBook covers:

Meet Customers Where They Are: Incorporating Social Media Into Your Customer Service Strategy

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Salesforce Service cloud

The time to embrace social channels is now. Incorporating social media strategy is the fast track to providing truly exceptional customer service. Service Cloud and Marketing Cloud have teamed up to show you how customer service and marketing are more closely linked than ever. Use social channels to:

  • Listen to customers where they are talking
  • Engage them in more personalized ways
  • Resolve cases quicker and delight customers
  • Transform service and create brand advocates

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