The roles that sales and marketing play in an organization and their relationship depend on how company leadership decides to manage and enable cooperation between these two functions. A recent CMO Survey© evaluated how firms structure the sales and marketing relationship. These were the results.
You are here
Customer service has become a real dealmaker or breaker for companies. The right technology will set companies up for success, as customers grow expecting quicker, more personalized service. The latest technology will put your company in the driver’s seat for best serving customers throughout the entire buying cycle.
Below are current trends for customer service and the accompanying technologies that will aid in trend achievement.
Today’s IT department must not only be skilled in their craft, but also work regularly with both internal and external customers. Is your IT team prepared for this new trend?
Time is money in the world of hiring. The difference of a few days could mean the difference between your perfect candidates being available for hire or no longer on the market. This is especially apparent when recruiting technical candidates who are currently experiencing heightened interest in a demanding labor market. Any opportunity to further integrate your hiring process is beneficial to your hiring team.
The battle between technology and the humans who use it has accelerated companies’ inability to deliver excellence to clients, partners and prospects. Why? Because they’re relying on inaccurate and poor data and systems.
If your hiring team is only actively reaching out to candidates who are seeking a new position, you could be cutting out 85 percent of the workforce. A recent survey showed that only 15 percent of the global workforce is fully satisfied with their job. Of that 85 percent not fully satisfied, only a portion are seeking new opportunities. 85 percent of candidates that may be interested in your position are not at the moment activity looking. We call these interested candidates “passive.”
The goal of a sales department is straightforward: make revenue for the company with new and current clients. Salespeople must be fast and efficient with finding leads, qualifying them, then closing the sale…something much easier said than done. One of the most valuable assets for business leaders and sales departments is time and, unless the laws of physics have changed, everyone gets the same 24 hours per day. Bottlenecks and hurdles occur more often than expected, eating into your day.
Do you ever wish you could have an additional 30 percent of time during your workday? Do you ever feel you aren’t productive enough with the time you have? According to SiriusDecisions, sales professionals spend, on average, 30 percent of their day researching contact information to enter into a Customer Relationship Management (CRM) tool to resolve incomplete data issues.
If you’re a salesperson, I know what you might be thinking when you hear the phrase, “marketing automation”: “What’s in it for me?” The answer is “a lot!” Though they are sometimes at odds over their methods, marketing and sales really do have the same goal in mind…to increase revenue and profit for the company.
Recruiting is a game of connections. It’s important to evaluate whom will you connect with, what they will bring to the table and if it is a good fit with your company. Recruiting is also a game of skill. Hiring managers need to evaluate if the candidate’s true qualifications match their resume, if they’ll follow through on the process and spotting the best candidate for a role. As you hire for each opening, you will be tempted with candidates who seem too good to be true, and a hard to fill position can make you wonder if you’ll ever find the right candidate.