Chapter 1 - 11

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Defying the Odds

“This Highway is for gamblers, better use your sense. Take what you have gathered from coincidence.” Bob Dylan


Chapter 1

Professor Gene Bluestein

“…the most pressing task is to teach people how to learn.” Peter Drucker


Chapter 2

Four Things that Matter

"We make a living by what we get, we make a life by what we give." Sir Winston Churchill


Chapter 3


"Opportunity is missed by most people because it is dressed in overalls and looks like work.Thomas A. Edison


Chapter 4

The Beginning of the End-Game

“Even the violent end, the matador on his toes, sighting along his blade, the drop of the cape, the sword buried in the bull’s shoulder to the hilt, the blood on the sand…had a strange, primordial attraction…” Sometimes the Bull Wins


Chapter 5

Deciding When to Launch

“Business is conceptually easy: Buy low, sell high, collect early, pay late.” Craig Floerchinger's opening line at an AIS training course


Chapter 6

Design the Company for the Long Term

“Nothing truly worth doing in business can be achieved in a quarter, a year, five years, or even a decade. Design your company for the long term.” Mike Rice, dean of UAF School of Management


Chapter 7

Back from the Brink: 7 Steps to Business Recovery

"For Heaven's sake heave out the ballast!" "There! the last sack is empty!" "Does the balloon rise?" "No!" "I hear a noise like the dashing of waves! ...” Jules Verne, Mysterious Island


Chapter 8

Get Off Your High Horse: 15 Ideas to Develop a Merit-Based, Results-Oriented Company Culture

"Executives and owners are simply employees of the company and therefore subject to the same policy and procedure endured by any associate.” Sometimes the Bull Wins


Chapter 9

The Tactics of Strategy in a Mid-sized Business

“The more precisely the position is determined, the less precisely the momentum is known in this instant, and vice versa.” Werner Heisenberg, Uncertainty Paper, 1927


Chapter 10

IT Service Business - High Level Assessment Framework

"Form follows function - that has been misunderstood. Form and function should be one, joined in a spiritual union.” Frank Lloyd Wright, 1908


Chapter 11

CRM Adoption: An Organizational Change Management Framework

“All organizations are perfectly designed to the results they are now getting. If we want different results, we muct change the way we do things.” Tom Northup

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