You are here

Sales Management

Tips for Selling to the Executive

Tips for Selling to the Executive

After time filled with calling, emailing and scheduling, you and your company finally have a meeting with a company executive. You feel you are ready to go, but are you prepared for the executive you are about to encounter? How well do you really know them: their likes, dislikes, how they take their coffee? Members of the C-Suite are humans, just like you and I. Therefore, when negotiating with a member of the executive team, it is important to understand their personality and how they work.

The Power of Upsell and Cross-Sell with CRM

The Power of Upsell and Cross-Sell with CRM

There is a lot of value in cross-sell and upsell opportunities as it relates to company success and the bottom line, in addition to the advantage of the customer. It is a win-win situation. The customer gets all their needs met and the best product possible for their business, while the company receives increased profit. On top of those benefits, it is much easier and less costly to cross-sell to existing customers as opposed to wooing and winning over new clients. Research has even defined it as being 50 percent easier.

How CRM was Changed by Cloud

How CRM was Changed by Cloud

In today’s technology environment, cloud is an everyday term. Cloud integration has become one of the fastest growing areas in enterprise software as a whole. One of the greatest victories for business in the evolvement of cloud are Customer Relationship Management (CRM) systems. The story of CRM has been a rapid movement from on-premise systems to cloud offerings.

Balancing Insights and Creativity in Marketing

Balancing Insights and Creativity in Marketing

When flooded with information from customers, prospective leads and trends in the marketplace, it can seem difficult for marketing teams to find the ideas in the data that will assist in boosting sales and productivity.

The Six C's of CRM

The Six C's of CRM
  1. C is for Customer: Customer is the key word! If your customer is not at the heart of your Customer Relationship Management (CRM) strategy, you will not get the full investment. Consider:
    • How will the information in CRM benefit the customer?
    • How can CRM be utilized to speed up the process to benefit the customer?

Four Signs You Are Ready for a CRM System

Four Signs You Are Ready for a CRM System

Even the best sales person has a limit on the number of calls, emails and meetings obtained with current and potential clients. In today’s business landscape, companies must act fast and be incredibly agile in their business strategies and processes. To remain competitive, each company must have a strategic system in place to assist in acquiring new customers and retaining current clients. Each company can either choose to move forward or fall back.

The 2015 State of Marketing Report

The 2015 State of Marketing Report

Salesforce has released their 2015 State of Marketing report. In the fall of 2014, they surveyed thousands of marketers to learn their top priorities for 2015 across all digital channels, along with how their budgets, metrics and strategies would support those goals.

With more than 5,000 responses, the report offers a data-centric look at the digital marketing landscape for 2015, in addition to an increasing significance of the customer journey.

CRM 2015 and Cortana

As a Windows Phone user, I love Cortana. In my truck – at stoplights of course – I will use Cortana integrated with Bluetooth to start playing music from my XBox Music collection (both on device and cloud collection) by saying something like “Play album ‘Train of Thought'” or maybe send a quick text to say “I’m on my way.” Cortana isn’t just for for fun, though. You can now use Cortana with Microsoft CRM 2015.

Making the Sale

As many would have guessed, the holiday season is the most profitable time during the year. In today’s digital world, it is important to engage with the gift givers and seekers in the digital marketplace either before or during the purchase process, as it will lead to a greater chance for conversion.

Pages