In sales, there is always opportunity for growth and improvement. One improvement area to consider is how time is being allocated. A survey stated that two out of five business owners see time as their most valued asset. These business owners would consider paying money to uncover more time in the day! How a sales team is dividing up their time can greatly affect productivity and sales numbers. Two major roadblocks for productivity are multitasking and filling the day with non-selling activities.
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According to Microsoft, SharePoint 2016 is on the horizon. While Microsoft has been making advances with its cloud updates on Office 365, they will also be releasing a new server system in the second quarter of 2016 with a public beta version being released during the fourth quarter of this year.
One size fits all marketing is a thing of the past. Modern marketing techniques are shifting to more of a business-demand focus with a desire for better ROI and attribution. The marketing techniques are shifting towards a personalized experience, rather than sending mass emails. Marketers are now interested in taking advantage of all that marketing technology has to offer.
Technology innovation is constantly transforming the sales process, with mobile enhancements, analytics, cloud computing and context-rich systems allowing salespeople and potential customers to engage more often and more efficiently than ever before. Gartner recently released a list of technology trends to look out for in 2015. Many of those trends will affect salespeople in the upcoming year.
Cloud technologies are becoming a necessity for many small businesses, as its strengths are keeping small businesses in competition with the larger enterprises. Cloud has increased mobility and data availability for companies of all sizes. According to Forbes, cloud is likely to become an $80 billion industry by 2018 with the expectations of doubling for small business participation in the next six years. As more companies are jumping on the cloud bandwagon, it is becoming increasingly clear the benefits of the solution, with predictions of a 30 percent annual growth for the industry.
According to a recent study, 39 percent of companies do not track social media customer comments and 55 percent of companies ignore customer feedback on social channels. They don’t consider that one bad post or tweet alone can negatively impact a company’s brand and reputation.
As technology expands, software brands are coming up with more ways to deploy their product to customers with one of the biggest trends being cloud computing. One system in particular is SharePoint. SharePoint has four different approaches for deployment: on-premises, online (cloud), Infrastructure as a Service (IaaS) and hybrid-cloud. As your company is choosing which approach is best, consider each option before selecting the best choice for your company.
Imagine: you are a marketing executive who is jazzed to add a strong technical aspect to your marketing strategy. You realize the benefits to a marketing technology with targeted email campaigns, automated social media and lead generation capabilities. Picture: you are a sales executive seeking a way to better funnel your company’s sales pipeline and lead qualification process.
Each person in the CRM workflow has interest in the system for a different reason. Management would like a system that is more trustworthy than a stream of spreadsheets; they want the best chance to close sales, attract prospects, generate referrals and optimize customer relationships. With a growing dependency on technology, your coworkers want some sort of system that will help them do their job with ease. Customers would like to have their records easily accessible so they don’t have to repeat themselves.
In today’s business world, both sales and marketing are said to be pursuing the same goals, namely revenue, shareholder value and market share. However, even with the same overarching goals, they are not on the same page in achieving them. It even can feel like they are working against each other. According to a recent survey, over 90 percent of companies don’t believe their departments are lined up. Shouldn’t they be able to get along when working towards the same objectives? Surely this clash is rooted from multiple sources: different lingo, history of mistrust and conflicting metrics.