As a technical consultant, you see the various CRM systems up close & personal as well as learn where one system excels relative to the others. In general, one is not necessarily better than other; it often comes down to a customer’s unique set of requirements.
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As technology continues to evolve in every department of a company, technically-savvy employees are going to become more valuable than ever before. With this shift, IT is becoming an integral part of the sales and marketing process.
The customer is becoming the center of the buying experience. What was once separated between a sales pipeline and a marketing pipeline is now being combined into one process, not only for the betterment of marketing and sales departments, but the customer, too. Sales and marketing should be positioned as partners, not rivals.
There are several ways for companies to grow; they can increase revenue, cut costs or a do combination of the two. And although every company wants to grow, obtaining measurable results requires dedication, including having a dynamic, focused sales team. The trick is keeping team members motivated and on the hunt for their next contract or client.
There is no debate. If you are not using cloud technology, then your company will be at a major disadvantage. A recent study found that 84 percent of surveyed respondents increased their cloud use, 39 percent of respondents indicated their companies increased cloud use significantly. With cloud technology becoming such a staple in businesses today, the benefits and the “why” for cloud technology have begun to change, as companies are seeking more ways to utilize the new normal.
If all your patient information was in one place, could smarter care decisions be possible? That is the goal of Salesforce’s new platform, Salesforce Health Cloud. Combining electronic medical records, medical devices and wearables into one location, Health Cloud is revolutionizing the healthcare experience, assisting to make smarter care decisions and better manage the data.
On August 25, 2015, Salesforce released its Lightning Experience, a total interface re-design based on feedback and suggestions from actual Salesforce users to create a more modern, sleek look and feel. The design was a long time in the making, according to IDC Associate Vice President, Bo Lykkegaard. The new Salesforce framework is more compatible with mobile applications and automatically adapts to the device being used.
Salesforce has expanded to Instagram! What do you think will be their favorite filter?
This month, Salesforce announced that Marketing Cloud users would have easier access to Instagram and their 300 million users due to Instagram’s new ad API. It will now be possible to buy and manage Instagram advertising, publish photo content and offer customer service through the popular photo sharing mobile application.
The CRM applications market grew 13.3 percent from $20.4 billion in 2013 to $23.2 billion in 2014. Industry analysts from research consultants such as IDC and Gartner are forecasting continued double-digit growth, with the total Customer Relationship Management (CRM) market projected to be between $30-35 billion in 2018.