In the world of Business Intelligence (BI), trends are not limited to a year timespan. Trends will evolve overtime as new technologies come to fruition. The past year has been a big year for BI and the upcoming year will likely be no different. The major focuses rolling over into the New Year are data security, storytelling and data engagement.
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The new kid on the block has arrived. Microsoft announced, yesterday, the release of the newest version of its Customer Relationship Management (CRM) product, called Microsoft Dynamics CRM 2016. This release is said to be Microsoft’s most comprehensive offering yet, supporting a new era of customer engagement.
If your company wants to separate themselves from their competition, it is imperative to know where your strengths and areas for improvement lie. From there, your organization can push forward on their strengths and determine plans of attack for areas of improvement in order to be more in line or outperform the competition. With the right data available to them, these plans can be achieved.
As we close out the year and look toward what new opportunities come in the upcoming year, many companies are looking at what technologies should be integrated into their processes in order to increase collaboration and complete work more efficiently. One such tool for the conversation is Microsoft SharePoint. SharePoint is the new way to work together. The addition of SharePoint to your business will give your team a distinct competitive advantage, allowing employees to work faster and smarter.
Since only 25 percent of leads become true prospects, it’s vital to qualify which leads have potential for the sales team. In this way, sales reps can focus their time and efforts on generating revenue opportunities for themselves as well as for the company. Knowing who your target customer is should be the first step in this process. You want your sales team to have a strong foundation for lead nurturing. This should be discussed with the marketing team and not just kept to the sales department.
Effective business intelligence solutions are no longer only for big businesses. Huge companies that employ IT technicians to handle the installation and maintenance required for business intelligence no longer have the advantage over smaller businesses with the advent of Microsoft Power BI. Microsoft Power BI combines information from multiple different sources, giving a more holistic view of a business’s customer base through a single, centralized dashboard.
A recent survey found that 75 percent of professionals would consider switching if the right opportunity came along. What does that mean for companies? In today’s candidate-driven market, job seekers can afford to be choosy with what job opportunities they pursue. Therefore, recruiters and hiring teams must change their strategy. The new smart recruiter must think like a sales and marketing professional to catch the interest of the top candidates.
Tips to think like a marketer:
As a technical consultant, you see the various CRM systems up close & personal as well as learn where one system excels relative to the others. In general, one is not necessarily better than other; it often comes down to a customer’s unique set of requirements.
As technology continues to evolve in every department of a company, technically-savvy employees are going to become more valuable than ever before. With this shift, IT is becoming an integral part of the sales and marketing process.
The customer is becoming the center of the buying experience. What was once separated between a sales pipeline and a marketing pipeline is now being combined into one process, not only for the betterment of marketing and sales departments, but the customer, too. Sales and marketing should be positioned as partners, not rivals.