You are here

Sales Management

How to Grow Your Business with Marketing Automation

How to Grow Your Business with Marketing Automation

Marketing automation helps you achieve tasks with minimal effort. It gives business owners opportunities to better manage their relationships with known prospects and current or even inactive customers. Implementing an automated marketing system allows your company to consistently and effectively communicate with a customer and prospect database based on their individual interests and past interactions. 

Marketing Automation and the Sales Connection

Marketing Automation and the Sales Connection

Marketing automation will add considerable value to a sales rep’s process. Sales professionals can tailor their activities to be more relevant to the buyer’s interest, which means sales teams can convert more leads to revenue. Introducing a marketing automation system will also allow your sales team to focus their time more efficiently, leaving the slower prospects to marketing automation’s lead nurturing capabilities. 

The Case for Customer Service Technology Investment

The Case for Customer Service Technology Investment

As companies are solidifying their goals and budgets for 2016, a major topic of discussion will be investing in customer service. Customer service is no longer just a call center, but now encompasses the full post-purchase customer experience and support. In order to keep up with industry developments and continue to stand out from competitors, companies need to expand their offerings in customer service technology. Gartner estimates that, by 2017, over 50 percent of technical development investments will be in customer service innovations.

Data's Seven Deadly Sins

Data's Seven Deadly Sins

The sales and marketing data available can be overwhelming yet very powerful. But it's also useless if you don't know how to use it. Here is a list of the seven most common data use mistakes found in marketing operations:

SharePoint Server 2016 Update

SharePoint Server 2016 Update

Microsoft SharePoint Server 2016 Release Candidate (Beta 2) is in the process creating very positive impressions. Interestingly, with the release of Microsoft SharePoint Server 2016 comes a turn in the SharePoint offerings moving forward. SharePoint is clearly at a crossroads. A commitment to choose between On-Premise and Cloud is likely to soon to lean heavily towards SharePoint as a service. These signals are important to consider as your company determines its planning horizon to move important SharePoint-based applications to The Cloud.

Training for Customer Service Success

Training for Customer Service Success

Today’s fast-paced, mobile customers have come to expect quick responses and personalized attention in their interactions with customer service groups in the companies they do business with. The consequences of a poor customer experience can be swift and direct. A recent study by PH Media Group found that over half of respondents would switch loyalty due to one negative service experience with a company.

Marketing Minded. Analytic Driven.

Marketing Minded. Analytic Driven.

A marketer’s dream is to get the right content in front of the target market prospect who is most likely to become a customer. Determining who fits into that subset is the question. As we enter 2016, marketers will be turning to Business Intelligence (BI) to help determine the answer. Those companies who utilize BI and big data to spot the marketing sweet spot will have the advantage in their marketing outreach.

Strength from Numbers

Strength from Numbers

Sales succeeds through the growth and development of new business relationships to build their pipelines with the hopes of turning those budding relationships into customers. Today, in the age of the Internet, there are so many different resources for sales teams to find their new leads. When they are seeking out their own prospects, salespeople can look to the past to generate ideas for the future. How can they prevent becoming overwhelmed with the unlimited number of companies in the geographical or target markets?

Don't Fall Culprit to the Seven Deadly Sins

Don't Fall Culprit to the Seven Deadly Sins

When used properly, the success found with a fully adopted marketing automation system are immense. It is an incredibly powerful technology with the clout to grow and enhance your sales funnel, turning top prospects into customers.

In order to reach that potential, there must be an understanding of the goals and structure behind the marketing automation system by all stakeholders. Otherwise, you may fall culprit to the seven deadly sins of marketing automation. What exactly are these seven sins to avoid?

Pages