Today’s fast-paced, mobile customers have come to expect quick responses and personalized attention in their interactions with customer service groups in the companies they do business with. The consequences of a poor customer experience can be swift and direct. A recent study by PH Media Group found that over half of respondents would switch loyalty due to one negative service experience with a company.
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A marketer’s dream is to get the right content in front of the target market prospect who is most likely to become a customer. Determining who fits into that subset is the question. As we enter 2016, marketers will be turning to Business Intelligence (BI) to help determine the answer. Those companies who utilize BI and big data to spot the marketing sweet spot will have the advantage in their marketing outreach.
Sales succeeds through the growth and development of new business relationships to build their pipelines with the hopes of turning those budding relationships into customers. Today, in the age of the Internet, there are so many different resources for sales teams to find their new leads. When they are seeking out their own prospects, salespeople can look to the past to generate ideas for the future. How can they prevent becoming overwhelmed with the unlimited number of companies in the geographical or target markets?
When used properly, the success found with a fully adopted marketing automation system are immense. It is an incredibly powerful technology with the clout to grow and enhance your sales funnel, turning top prospects into customers.
In order to reach that potential, there must be an understanding of the goals and structure behind the marketing automation system by all stakeholders. Otherwise, you may fall culprit to the seven deadly sins of marketing automation. What exactly are these seven sins to avoid?
In the world of Business Intelligence (BI), trends are not limited to a year timespan. Trends will evolve overtime as new technologies come to fruition. The past year has been a big year for BI and the upcoming year will likely be no different. The major focuses rolling over into the New Year are data security, storytelling and data engagement.
The new kid on the block has arrived. Microsoft announced, yesterday, the release of the newest version of its Customer Relationship Management (CRM) product, called Microsoft Dynamics CRM 2016. This release is said to be Microsoft’s most comprehensive offering yet, supporting a new era of customer engagement.
If your company wants to separate themselves from their competition, it is imperative to know where your strengths and areas for improvement lie. From there, your organization can push forward on their strengths and determine plans of attack for areas of improvement in order to be more in line or outperform the competition. With the right data available to them, these plans can be achieved.
As we close out the year and look toward what new opportunities come in the upcoming year, many companies are looking at what technologies should be integrated into their processes in order to increase collaboration and complete work more efficiently. One such tool for the conversation is Microsoft SharePoint. SharePoint is the new way to work together. The addition of SharePoint to your business will give your team a distinct competitive advantage, allowing employees to work faster and smarter.
Since only 25 percent of leads become true prospects, it’s vital to qualify which leads have potential for the sales team. In this way, sales reps can focus their time and efforts on generating revenue opportunities for themselves as well as for the company. Knowing who your target customer is should be the first step in this process. You want your sales team to have a strong foundation for lead nurturing. This should be discussed with the marketing team and not just kept to the sales department.