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Sales Management

The Power of Clean, Quality Data

Your company invests in a Customer Relationship Management (CRM) system. It works diligently to have the system implemented and adopted across the entire company and ensure effective usage. However, if your team is not consistently keeping the Lead, Account, Contact, Opportunity and Service Ticket data clean for continued use, your firm is missing out on the benefits of CRM.

The Power of Clean, Quality Data

The Power of Clean, Quality Data

You invested in a Customer Relationship Management (CRM) system and have been diligent in getting the system implemented and adopted across the entire company. However, if your team is not consistently keeping the Lead, Account, Contact, Opportunity and Service Ticket data clean, you are likely missing out on the benefits of having a CRM system to begin with. How?

Make Better, Data-Driven Decisions

What if you had a secret weapon? A tool that could tell you if a decision was smart before it was made or pointed you in a positive direction? You wouldn’t leave home without it. It would not leave your side. That tool does exist for businesses, with the proper support and training. It is your company’s own data. Your company can hone in on what its data can reveal to not only help you understand your past but, more importantly, to shed some light on your future.

Data as an Asset

The foundation of any business is composed of three things: the products/services offered, the people who keep the company running and the data that demonstrates past decisions and supports future decisions. Data is the backbone of every business. It is filled with useful nuggets of information, detailing past business trends, successes (and failures) and opportunities for growth moving forward. The data can assist your business in many ways, including in the development of new offerings, boosting total revenue and better managing your company’s costs.

Collaboration on the Go

Today, time is a luxury that most of us don’t have in the office. We are constantly on the go, moving between meetings, projects and deadlines. We don’t have time to be strapped to our desks all day in the hopes of completing projects and hoping those collaborating are available at the same time. And, as an added hurdle, more teams are spread out. Every member of your team won’t necessarily be located in the same building. If your team is spread out across the country, waiting by your email for updates is not an option we often have. 

Knowing as Much as the Customer

Has it ever seemed like your customers know more about your company then your company knows about them? Today’s customer is more well-educated than ever before. It is up to your company to proactively stay informed about your customers if you want to continue to build the relationships necessary for your business to thrive. The tools your company uses to achieve that goal could be the key to success. 

Executive Buy-in to the Customer Experience

For any major investment to become successful, it takes total buy-in from all parties. It is not enough anymore to see each customer as a one-way transaction. The customer-business relationship is about the full 360-degree commitment. 

Customer Experience Management

“If you don’t know who the customer is, if you don’t have the foundation of data and knowledge, you don’t have anything.” – Michael Fauscette

Data's Role in Content Marketing

In the world of marketing, increased viewership could mean opening the door to more conversations. More conversations could lead to new clients, long-term relationships and new revenue. However, the debate continues: What type of content should your company be publishing to serve as seeds for those conversations?

Valuing Marketing Automation's Investment

Valuing Marketing Automation's Investment

As companies look to better understand their sales prospects and current customers, they often turn their focus on to their sales and marketing funnels. How to generate more leads, how to score leads more accurately and marketing personalization are frequent topics of discussion and fine-tuning. The goal is easily described, but can be challenging to meet: how to turn prospects into customers and customers into brand advocates. One solution to this end is marketing automation.

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