Back in 2016, Microsoft introduced its intentions to refresh its CRM and ERP strategy with Dynamics 365. At the heart of its services was the Common Data Model (CDM). While many called it "out of the box," Microsoft knew bigger plans were coming.
Two years later, Microsoft announced at Ignite the launch of the Open Data Initiative (ODI) with Adobe and SAP. The CDM will play an incredibly key role in this new initiative. It is already supported in the Common Data Service, Dynamics 365, PowerApps, Power BI, and upcoming Azure data services, directly accruing value towards ODI. A major goal of this initiative is to provide unified schema and semantics across data, apps, and more to create more productive, interconnected teams.
Microsoft has ambitious goals for ODI long-term. It is a platform for everyone, from the minimal coding skilled to the programming proficient. They are serious about a single view of customer data. To learn more details about the Common Data Model and the Open Data Initiative, click here.