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Putting Sales in Marketing Automation

Putting Sales in Marketing Automation

If you’re a salesperson, I know what you might be thinking when you hear the phrase, “marketing automation”: “What’s in it for me?” The answer is “a lot!” Though they are sometimes at odds over their methods, marketing and sales really do have the same goal in mind…to increase revenue and profit for the company.

Keys to Successful Adoption

Keys to Successful Adoption

Investing in a new technology platform comes with time, learning and trial and error. However, the benefits of adding a system, such as marketing automation, to your organization is worth the investment. These investments, when fully implemented and adopted, can produce an impressive return on investment. They allow organizations to better personalize their efforts with customers and improve their actions moving forward. 

Truth in the Numbers

Truth in the Numbers

As technology plays an increasing role in the landscape of marketing, the need for showing an ROI increases concomitantly. One example of this role is seen with marketing automation. In addition to adding efficiency to lead nurturing and customer outreach, automation can also allow for increased personalization.

Data's Role in Content Marketing

In the world of marketing, increased viewership could mean opening the door to more conversations. More conversations could lead to new clients, long-term relationships and new revenue. However, the debate continues: What type of content should your company be publishing to serve as seeds for those conversations?

Sending an Email Created in a Workflow

I had a situation where I was creating an email in a workflow using the standard step of "Create Email." After the email was created, some custom processing was done on it (specifically, creating a PDF and attaching it to the email). Since this was my first foray into the territory of creating emails in a workflow with custom processing, I thought it would be as easy as setting the status of the email to "Send" and it would automatically get sent. Nope, it's not that easy – but it isn't that hard to get done, either. It does take a little bit of code in a custom workflow step.

Valuing Marketing Automation's Investment

Valuing Marketing Automation's Investment

As companies look to better understand their sales prospects and current customers, they often turn their focus on to their sales and marketing funnels. How to generate more leads, how to score leads more accurately and marketing personalization are frequent topics of discussion and fine-tuning. The goal is easily described, but can be challenging to meet: how to turn prospects into customers and customers into brand advocates. One solution to this end is marketing automation.

How to Grow Your Business with Marketing Automation

How to Grow Your Business with Marketing Automation

Marketing automation helps you achieve tasks with minimal effort. It gives business owners opportunities to better manage their relationships with known prospects and current or even inactive customers. Implementing an automated marketing system allows your company to consistently and effectively communicate with a customer and prospect database based on their individual interests and past interactions. 

Marketing Automation and the Sales Connection

Marketing Automation and the Sales Connection

Marketing automation will add considerable value to a sales rep’s process. Sales professionals can tailor their activities to be more relevant to the buyer’s interest, which means sales teams can convert more leads to revenue. Introducing a marketing automation system will also allow your sales team to focus their time more efficiently, leaving the slower prospects to marketing automation’s lead nurturing capabilities. 

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