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Because I Said I Would. A Promise Made by Senior Client Representative, Peter Fargo.

This year I made a different kind of New Year’s resolution: a professional promise to my colleagues in sales & marketing.

I have made enough resolutions on Dec. 31 only to conveniently forget them months later. The past couple years I resolved (with my wife) to “quit sweets.” Both years, we completely fell apart after Thanksgiving.

What’s the big deal?

8 Crucial Sales Skills

Geoffrey James, an author, journalist and freelance writer recently published a blog for on sales strategy. Through conversations with over 100 top sales gurus, Geoffrey compiled a list of what he determined are the 8 most essential sales skills.

MS CRM 2013 Release Guide

As Microsoft launches Microsoft Dynamics CRM 2013, we wanted to share some of the updates associated with this most recent rollout. Microsoft is committed to delivering on the vision of making the user experience within CRM elegant, simple and intuitive. This new update creates a personal work environment by helping people across sales, marketing and customer care teams like never before.

Dynamics CRM 2013 Features

Microsoft launched Dynamics CRM 2013 October 1 and we wanted to share one of the cool new features. In this blog we will discuss the "Guided Process." The "Guided Process" offers a new way to track the progress of opportunities within CRM.

9 Tips for Success in Inside Sales

For some organizations the Inside Sales strategy is the foundation for the success of the entire sales team.  Below are some key lessons and tips that will hopefully assist in the development and re-education of an Inside Sales Professional.

Demonstrate Persistence

What will CRM look like in 2015?

An article written by Jamie Grenney for discussed the potential path that CRM should take by 2015 to meet the needs of next generation CRM users.

Why Your Social CRM is Failing

An article recently written by Maria Minsker of, discussed the major reasons that organizations social CRM strategies fail. According to her piece, many fail for predictable and avoidable reasons. Organizations must do a better job of communicating their social media goals with all employees and train them on how to use the associated technologies.

Microsoft Dynamics CRM for Sales Professionals

Microsoft recently released this video that explains the benefits of using MS CRM for business growth. In short, a properly implemented CRM and marketing automation platform can help any organization build more leads, increase conversion rates of leads to revenue, and build longer term, more profitable relationships.

When is the best time of day to make a cold call?

A study conducted by Dr. James Oldroyd in conjunction with the Kellogg School of Management uncovered some interesting statistics on cold calling effectiveness. The study operated over 4 months with more than 40 organizations of all sizes and totaled more than 495 responses.

How the Yankees used Gamification for Dynamics CRM user adoption

When the Yankees deployed Dynamics CRM in 2011, they knew their biggest hurdle was going to be user adoption. Implementation of a CRM is often the easiest part within any organization, the real art lies in convincing your employees to utilize the system consistently. Microsoft notes that 42% of CRM project fail due to a user adoption problems.