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The New Era of Health Care Relationships

The New Era of Health Care Relationships

If all your patient information was in one place, could smarter care decisions be possible? That is the goal of Salesforce’s new platform, Salesforce Health Cloud. Combining electronic medical records, medical devices and wearables into one location, Health Cloud is revolutionizing the healthcare experience, assisting to make smarter care decisions and better manage the data.

Introducing the Lightning Experience

Introducing the Lightning Experience

On August 25, 2015, Salesforce released its Lightning Experience, a total interface re-design based on feedback and suggestions from actual Salesforce users to create a more modern, sleek look and feel. The design was a long time in the making, according to IDC Associate Vice President, Bo Lykkegaard. The new Salesforce framework is more compatible with mobile applications and automatically adapts to the device being used.  

CRM Myths Debunked

CRM Myths Debunked

The CRM applications market grew 13.3 percent from $20.4 billion in 2013 to $23.2 billion in 2014. Industry analysts from research consultants such as IDC and Gartner are forecasting continued double-digit growth, with the total Customer Relationship Management (CRM) market projected to be between $30-35 billion in 2018.

Guide to the Sales Funnel

Guide to the Sales Funnel

Winning new business requires you to successfully guide prospects down the sales funnel. Each stage in the funnel has different focus points and accompanying resources to help gauge the prospect’s interest and draw them farther down the funnel. Let’s take a look at each level within the funnel and how to develop the nurture at that point.

Top of the Sales Funnel: Educate

Sales Productivity in the Office

Sales Productivity in the Office

In sales, there is always opportunity for growth and improvement. One improvement area to consider is how time is being allocated. A survey stated that two out of five business owners see time as their most valued asset. These business owners would consider paying money to uncover more time in the day! How a sales team is dividing up their time can greatly affect productivity and sales numbers. Two major roadblocks for productivity are multitasking and filling the day with non-selling activities. 

Uploading a file to Microsoft CRM using JavaScript

I recently had a need to upload a file to Microsoft CRM as an attachment to a note (from within CRM) using a custom button on the ribbon and some JavaScript. After doing some research, I kept finding examples that worked but they required using a function in VBScript to convert binary data to a base-64 ASCII string. I didn’t want to have to use a VBScript function since my customer does not require their users to use Internet Explorer.

Microsoft Social Engagement

Microsoft Social Engagement

According to a recent study, 39 percent of companies do not track social media customer comments and 55 percent of companies ignore customer feedback on social channels. They don’t consider that one bad post or tweet alone can negatively impact a company’s brand and reputation. 

Demonstrating CRM's Value to Your Executives

Demonstrating CRM's Value to Your Executives

Imagine: you are a marketing executive who is jazzed to add a strong technical aspect to your marketing strategy. You realize the benefits to a marketing technology with targeted email campaigns, automated social media and lead generation capabilities. Picture: you are a sales executive seeking a way to better funnel your company’s sales pipeline and lead qualification process.

The CRM Way of Life

The CRM Way of Life

Each person in the CRM workflow has interest in the system for a different reason. Management would like a system that is more trustworthy than a stream of spreadsheets; they want the best chance to close sales, attract prospects, generate referrals and optimize customer relationships. With a growing dependency on technology, your coworkers want some sort of system that will help them do their job with ease. Customers would like to have their records easily accessible so they don’t have to repeat themselves.

Closing the Marketing and Sales Gap

Closing the Marketing and Sales Gap

In today’s business world, both sales and marketing are said to be pursuing the same goals, namely revenue, shareholder value and market share. However, even with the same overarching goals, they are not on the same page in achieving them. It even can feel like they are working against each other. According to a recent survey, over 90 percent of companies don’t believe their departments are lined up. Shouldn’t they be able to get along when working towards the same objectives? Surely this clash is rooted from multiple sources: different lingo, history of mistrust and conflicting metrics.

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