Putting e-mail to work for sales team

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Bob Ullery from Exact Target lists ten ways to leverage email as part of a revenue enhancement and management system.  They are:

  1. Send-to-a-Friend
  2. Dynamic Couponing (is that a word now?)
  3. Shipping Alerts
  4. Product In-Stock Notifications
  5. Subscription Renewal Reminders
  6. Payment Confirmation Email
  7. Couponing / Live Offers
  8. CRM Integration
  9. Follow Up Email Drip Campaigns
  10. Abandoned Shopping Cart

Not everyone's going to leverage all of them, but seems like most everyone can add a few here.  We love the CRM Integration features, which are optimized for Salesforce.com and MS CRM 4.0.

A cool pic of some of this dynamic stuff in action:

Check more of it on here.

- Bob Neeser

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