Bob Ullery from Exact Target lists ten ways to leverage email as part of a revenue enhancement and management system. They are:
- Dynamic Couponing (is that a word now?)
- Shipping Alerts
- Product In-Stock Notifications
- Subscription Renewal Reminders
- Payment Confirmation Email
- Couponing / Live Offers
- CRM Integration
- Follow Up Email Drip Campaigns
- Abandoned Shopping Cart
Not everyone's going to leverage all of them, but seems like most everyone can add a few here. We love the CRM Integration features, which are optimized for Salesforce.com and MS CRM 4.0.
A cool pic of some of this dynamic stuff in action:
Check more of it on here.
- Bob Neeser