Is Marketing Automation the Right Fit for Your Organization?

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Are you considering implementing a marketing automation tool at your organization? Here are the top benefits that will aid you in your decision.

It’s a time saver.

You can create multiple campaigns and posts ahead of time and schedule them for a time and date in the future.

CRM integration.

Rather than having to manually segments customers based on their needs and preferences, some marketing automation solutions allow you to simply create restrictions that will allow customers to be automatically separated. This can be integrated with your current database of customers located directly in your CRM system.

Make the most of your staff resources.

With an automated solution, a single staff member can execute complex and ongoing campaigns and can connect with many more customers than would be possible manually.

Maintain consistency.

If you have automated posts or tweets scheduled, your account stays fresh and up to date so visitors know that you are an active and engaged business. A stale or inconsistently updated social media account may be the sign of a business that cannot properly manage its customer communication or, worse, does not view it as important.

Detailed reporting.

A great solution will provide you with detailed graphs, statistics and other report data that you can analyze in order to optimize your future campaigns. Having data from your campaigns automatically collected and organized makes it simple to review this essential data.

Save money.

If you are looking to efficiently manage your budget, marketing automation can be an ideal solution. By reducing the need for staff to spend as much time and effort creating and distributing messages and collecting data, you can make the most of your resources.

Brand awareness.

Allowing customers to interact with your business in multiple ways makes it easy for customers to reach you in a way that is convenient for them, and it increases your visibility which helps to draw in new customers. Some automated marketing solutions even offer multiple channels in a single solution.

Not a techie? No problem.

Marketing automation is simple even for people who are not technically inclined. With most automated marketing solutions that are now available, you do not need any coding or design experience to create great campaigns. Most solutions offer ready-made templates, easy to use editors and helpful information to guide you through the creation and distribution processes.

Easy nurturing.

No longer do you have to only connect with each lead manually, which can be time-consuming. An automated marketing solution can help you reach out to a potential lead right from the beginning of their interaction.

Customer profiling.

Marketing automation helps you to build more useful and detailed customer profiles. An automated solution is always gathering information based on customers’ purchases, email opens and responses, selected preferences and more. All this data is stored for future use, to allow you (and your handy automated marketing solution) to reach out to each customer more effectively.

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