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Marketing Management

Cloud BI: Going Where the Data Lives

More than ever, cloud adoption has become a recent trend for companies as they are generating and storing more data in the cloud.

Joao Tapadinhas, a Gartner analyst said, "As more data sources move to the cloud, it makes more sense to also adopt cloud BI solutions because that's where the data is. It's easier to connect to cloud data using a cloud solution."

Marketing’s New Role—Marketing Technology Officer (MTO)

As a Chief Marketing Officer (CMO), are you prepared to understand all the technologies you’ll need in order to survive and thrive? As we move into 2015, one thing has become very clear – technology is playing a key role in the transformation of marketing into a revenue center. Savvy heads of marketing should be working both to understand the key role of technology, and to learn how to optimize this stack of technology.

Gartner names Microsoft a leader in Four Magic Quadrants

Microsoft is currently positioned as a Leader in Gartner’s Magic Quadrants for Cloud Infrastructure as a Service, x86 Server Virtualization, Enterprise Application Platform as a Service and Public Cloud Storage Services.* Only Microsoft has achieved recognition as a Leader across all four capability areas. This in turn validates their strategy to enable the power of choice as we deliver industry-leading infrastructure services, platform services and hybrid solutions.

The four areas are as follows:

Social for Everyone

Social has changed the way people engage and communicate. Today’s customers are more informed and getting their information in new ways and from new sources. Decisions are influenced by discussions online and user reviews. In fact, 75% of B2B customers are likely to use social media to influence their purchase decisions, and customers are over 60% of the way through the sales cycle before they contact you.

Content Marketing with Microsoft Dynamics Marketing

Content marketing is the future for anyone doing marketing automation. The trouble is, how do you come up with all of those marketing assets to send out and publish- whitepapers, viral videos, demos, infographics, etc.? The answer is a great content creation tool called Microsoft Dynamics Marketing.  To learn more, click here to see a more in-depth video.