Imagine: you are a marketing executive who is jazzed to add a strong technical aspect to your marketing strategy. You realize the benefits to a marketing technology with targeted email campaigns, automated social media and lead generation capabilities. Picture: you are a sales executive seeking a way to better funnel your company’s sales pipeline and lead qualification process.
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Each person in the CRM workflow has interest in the system for a different reason. Management would like a system that is more trustworthy than a stream of spreadsheets; they want the best chance to close sales, attract prospects, generate referrals and optimize customer relationships. With a growing dependency on technology, your coworkers want some sort of system that will help them do their job with ease. Customers would like to have their records easily accessible so they don’t have to repeat themselves.
Marketing technology is on the rise and one of the strongest tools in the toolkit is: marketing automation. Even just the name sounds fantastic. Who wouldn’t want a system that will assist in sending campaigns to the right current and potential customers at the optimal time? If your company is considering making a marketing investment, it is definitely a tool to consider.
Here are some topics below to consider:
In today’s business world, both sales and marketing are said to be pursuing the same goals, namely revenue, shareholder value and market share. However, even with the same overarching goals, they are not on the same page in achieving them. It even can feel like they are working against each other. According to a recent survey, over 90 percent of companies don’t believe their departments are lined up. Shouldn’t they be able to get along when working towards the same objectives? Surely this clash is rooted from multiple sources: different lingo, history of mistrust and conflicting metrics.
If marketing’s role is truly to provide an innovative, personalized customer experience, technology is a cornerstone for making this possible. With the addition of technologies, such as marketing automation, social media and SEO, the field of marketing as we know it has changed. These tools are allowing marketers to reach customers and prospects in new, innovative ways, creating a more specialized, personalized outreach approach. With the power of the internet and online tools, marketers are riding the technology wave, utilizing the power that it exudes.
Marketing technology has completely changed how companies approach sales and marketing. It has taken the power of systems and analytics that were, in the past, only available for business giants to the entire business population for successful campaigns and decisions. If your company is considering hopping on the marketing automation train to enjoy and utilize all the benefits it reaps, you are making a very educated choice. Marketing automation systems now have the capabilities to assist in email marketing, social media tracking, prospect nurturing and marketing analytics!
When flooded with information from customers, prospective leads and trends in the marketplace, it can seem difficult for marketing teams to find the ideas in the data that will assist in boosting sales and productivity.
Even the best sales person has a limit on the number of calls, emails and meetings obtained with current and potential clients. In today’s business landscape, companies must act fast and be incredibly agile in their business strategies and processes. To remain competitive, each company must have a strategic system in place to assist in acquiring new customers and retaining current clients. Each company can either choose to move forward or fall back.
Salesforce has released their 2015 State of Marketing report. In the fall of 2014, they surveyed thousands of marketers to learn their top priorities for 2015 across all digital channels, along with how their budgets, metrics and strategies would support those goals.
With more than 5,000 responses, the report offers a data-centric look at the digital marketing landscape for 2015, in addition to an increasing significance of the customer journey.
Full-power marketing automation has arrived and it is now affordable and easy for all types of companies to have triggered messages to move potential leads through their sales funnel. Pairing these messages with effective social media campaigns can lead to new, highly targeted viewers who could have a need for your product offerings. Through engaging viewers with helpful content about your company and industry, rather than a more sales-y message, your company’s audience can be expanded and qualified leads for automated follow-up and nurture can be captured.