Marketing technology has completely changed how companies approach sales and marketing. It has taken the power of systems and analytics that were, in the past, only available for business giants to the entire business population for successful campaigns and decisions. If your company is considering hopping on the marketing automation train to enjoy and utilize all the benefits it reaps, you are making a very educated choice. Marketing automation systems now have the capabilities to assist in email marketing, social media tracking, prospect nurturing and marketing analytics!
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When flooded with information from customers, prospective leads and trends in the marketplace, it can seem difficult for marketing teams to find the ideas in the data that will assist in boosting sales and productivity.
Even the best sales person has a limit on the number of calls, emails and meetings obtained with current and potential clients. In today’s business landscape, companies must act fast and be incredibly agile in their business strategies and processes. To remain competitive, each company must have a strategic system in place to assist in acquiring new customers and retaining current clients. Each company can either choose to move forward or fall back.
Salesforce has released their 2015 State of Marketing report. In the fall of 2014, they surveyed thousands of marketers to learn their top priorities for 2015 across all digital channels, along with how their budgets, metrics and strategies would support those goals.
With more than 5,000 responses, the report offers a data-centric look at the digital marketing landscape for 2015, in addition to an increasing significance of the customer journey.
Full-power marketing automation has arrived and it is now affordable and easy for all types of companies to have triggered messages to move potential leads through their sales funnel. Pairing these messages with effective social media campaigns can lead to new, highly targeted viewers who could have a need for your product offerings. Through engaging viewers with helpful content about your company and industry, rather than a more sales-y message, your company’s audience can be expanded and qualified leads for automated follow-up and nurture can be captured.
As many would have guessed, the holiday season is the most profitable time during the year. In today’s digital world, it is important to engage with the gift givers and seekers in the digital marketplace either before or during the purchase process, as it will lead to a greater chance for conversion.
Cloud technology has changed the future of business and some believe that it will be the only way businesses will function. It is beneficial for a company of any size and allows flexibility for companies to save money, and free up the necessity to manage complex technologies. Six opportunities cloud technology can enhance your business: Data back up
77 percent of CMOs at top-performing companies say that most compelling reason for implementing marketing automation is to increase revenue.
However, it can be used in a variety of ways to accomplish an even greater range of goals, ranging from quality of leads to streamlining your marketing and sales processes. Nonetheless, most marketing automation users understand that marketing automation can lead to campaign success and a greater ROI.