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Marketing Management

Unlocking your Sales Data with User-Driven BI

Unlocking your Sales Data with User-Driven BI

You don’t need to be a mechanic to drive a car. Therefore, why should you need to be an IT professional to access enterprise data and insight? This white paper demonstrates the rise of business discovery roles in unlocking the power of sales data with user-driven BI and introduces how sales teams are enabled by five essential components for successful business discovery.

Guide to the Sales Funnel

Guide to the Sales Funnel

Winning new business requires you to successfully guide prospects down the sales funnel. Each stage in the funnel has different focus points and accompanying resources to help gauge the prospect’s interest and draw them farther down the funnel. Let’s take a look at each level within the funnel and how to develop the nurture at that point.

Top of the Sales Funnel: Educate

Marketing Automation: The Number Have It

Marketing Automation: The Number Have It

As a quarter is wrapping up, it is a great time to look at the statistics to find what is working and what will need to be tweaked for the upcoming quarter. With 56 percent of companies utilizing a marketing automation system and 75 percent or more likely to purchase in the next year, it seems marketing automation systems are booming. According to Salesforce, in their 2015 State of Marketing report, marketing automation systems will be the most piloted marketing technology in 2015.

Thank You Unsubscribers

Thank You Unsubscribers

Every marketer will cringe upon hearing the “U word:” unsubscribe. Marketers strive for large marketing lists to share their message with in the hopes of gaining new business. As a result, why would you cheer on readers for removing themselves from your list, decreasing the size of the list your company can outreach to? The goal of an email marketing list is not solely quantity, but quality as well. In that respect unsubscribes are actually a very positive action.

Focus Your Marketing Efforts

Focus Your Marketing Efforts

In order to be successful in your marketing efforts, your marketing department must track their failures and successes. According to a recent study, 76 percent of CMOs use dashboards or other online systems to determine who their customer is and what they are looking to see from your company. When evaluating successes and failures, companies are much more successful in the long term. Combining feedback, findings from the customer journey, post-purchase behavior and sales, the results are incredible.

Updates on SharePoint 2016

Updates on SharePoint 2016

According to Microsoft, SharePoint 2016 is on the horizon. While Microsoft has been making advances with its cloud updates on Office 365, they will also be releasing a new server system in the second quarter of 2016 with a public beta version being released during the fourth quarter of this year. 

Microsoft Social Engagement

Microsoft Social Engagement

According to a recent study, 39 percent of companies do not track social media customer comments and 55 percent of companies ignore customer feedback on social channels. They don’t consider that one bad post or tweet alone can negatively impact a company’s brand and reputation. 

ClickDimensions April Release

ClickDimensions April Release

ClickDimensions releases an update quarterly filled with new releases and improvements for their marketing automation system. This quarter’s release should be available on April 26th. See below for details on the updates coming next week:

Demonstrating CRM's Value to Your Executives

Demonstrating CRM's Value to Your Executives

Imagine: you are a marketing executive who is jazzed to add a strong technical aspect to your marketing strategy. You realize the benefits to a marketing technology with targeted email campaigns, automated social media and lead generation capabilities. Picture: you are a sales executive seeking a way to better funnel your company’s sales pipeline and lead qualification process.

The CRM Way of Life

The CRM Way of Life

Each person in the CRM workflow has interest in the system for a different reason. Management would like a system that is more trustworthy than a stream of spreadsheets; they want the best chance to close sales, attract prospects, generate referrals and optimize customer relationships. With a growing dependency on technology, your coworkers want some sort of system that will help them do their job with ease. Customers would like to have their records easily accessible so they don’t have to repeat themselves.

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