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Marketing Management

Thank You Unsubscribers

Thank You Unsubscribers

Every marketer will cringe upon hearing the “U word:” unsubscribe. Marketers strive for large marketing lists to share their message with in the hopes of gaining new business. As a result, why would you cheer on readers for removing themselves from your list, decreasing the size of the list your company can outreach to? The goal of an email marketing list is not solely quantity, but quality as well. In that respect unsubscribes are actually a very positive action.

Focus Your Marketing Efforts

Focus Your Marketing Efforts

In order to be successful in your marketing efforts, your marketing department must track their failures and successes. According to a recent study, 76 percent of CMOs use dashboards or other online systems to determine who their customer is and what they are looking to see from your company. When evaluating successes and failures, companies are much more successful in the long term. Combining feedback, findings from the customer journey, post-purchase behavior and sales, the results are incredible.

Updates on SharePoint 2016

Updates on SharePoint 2016

According to Microsoft, SharePoint 2016 is on the horizon. While Microsoft has been making advances with its cloud updates on Office 365, they will also be releasing a new server system in the second quarter of 2016 with a public beta version being released during the fourth quarter of this year. 

Microsoft Social Engagement

Microsoft Social Engagement

According to a recent study, 39 percent of companies do not track social media customer comments and 55 percent of companies ignore customer feedback on social channels. They don’t consider that one bad post or tweet alone can negatively impact a company’s brand and reputation. 

ClickDimensions April Release

ClickDimensions April Release

ClickDimensions releases an update quarterly filled with new releases and improvements for their marketing automation system. This quarter’s release should be available on April 26th. See below for details on the updates coming next week:

Demonstrating CRM's Value to Your Executives

Demonstrating CRM's Value to Your Executives

Imagine: you are a marketing executive who is jazzed to add a strong technical aspect to your marketing strategy. You realize the benefits to a marketing technology with targeted email campaigns, automated social media and lead generation capabilities. Picture: you are a sales executive seeking a way to better funnel your company’s sales pipeline and lead qualification process.

The CRM Way of Life

The CRM Way of Life

Each person in the CRM workflow has interest in the system for a different reason. Management would like a system that is more trustworthy than a stream of spreadsheets; they want the best chance to close sales, attract prospects, generate referrals and optimize customer relationships. With a growing dependency on technology, your coworkers want some sort of system that will help them do their job with ease. Customers would like to have their records easily accessible so they don’t have to repeat themselves.

The Marketing Automation Checklist

The Marketing Automation Checklist

Marketing technology is on the rise and one of the strongest tools in the toolkit is: marketing automation. Even just the name sounds fantastic. Who wouldn’t want a system that will assist in sending campaigns to the right current and potential customers at the optimal time? If your company is considering making a marketing investment, it is definitely a tool to consider. 

Here are some topics below to consider:

Closing the Marketing and Sales Gap

Closing the Marketing and Sales Gap

In today’s business world, both sales and marketing are said to be pursuing the same goals, namely revenue, shareholder value and market share. However, even with the same overarching goals, they are not on the same page in achieving them. It even can feel like they are working against each other. According to a recent survey, over 90 percent of companies don’t believe their departments are lined up. Shouldn’t they be able to get along when working towards the same objectives? Surely this clash is rooted from multiple sources: different lingo, history of mistrust and conflicting metrics.

Marketing – Technology ≠ Marketing

Marketing – Technology ≠ Marketing

If marketing’s role is truly to provide an innovative, personalized customer experience, technology is a cornerstone for making this possible. With the addition of technologies, such as marketing automation, social media and SEO, the field of marketing as we know it has changed. These tools are allowing marketers to reach customers and prospects in new, innovative ways, creating a more specialized, personalized outreach approach. With the power of the internet and online tools, marketers are riding the technology wave, utilizing the power that it exudes.

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