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Marketing Management

Recruiting Focused, Sales and Marketing Minded

Recruiting Focused, Sales and Marketing Minded

A recent survey found that 75 percent of professionals would consider switching if the right opportunity came along. What does that mean for companies? In today’s candidate-driven market, job seekers can afford to be choosy with what job opportunities they pursue. Therefore, recruiters and hiring teams must change their strategy. The new smart recruiter must think like a sales and marketing professional to catch the interest of the top candidates.

Tips to think like a marketer:

Seeing IT as the Technical Hero

Seeing IT as the Technical Hero

As technology continues to evolve in every department of a company, technically-savvy employees are going to become more valuable than ever before. With this shift, IT is becoming an integral part of the sales and marketing process.

Merging the Funnels

Merging the Funnels

The customer is becoming the center of the buying experience. What was once separated between a sales pipeline and a marketing pipeline is now being combined into one process, not only for the betterment of marketing and sales departments, but the customer, too. Sales and marketing should be positioned as partners, not rivals. 

Making Sales a Game

Making Sales a Game

There are several ways for companies to grow; they can increase revenue, cut costs or a do combination of the two. And although every company wants to grow, obtaining measurable results requires dedication, including having a dynamic, focused sales team. The trick is keeping team members motivated and on the hunt for their next contract or client.  

The Evolution of Cloud Technology

The Evolution of Cloud Technology

There is no debate. If you are not using cloud technology, then your company will be at a major disadvantage. A recent study found that 84 percent of surveyed respondents increased their cloud use, 39 percent of respondents indicated their companies increased cloud use significantly. With cloud technology becoming such a staple in businesses today, the benefits and the “why” for cloud technology have begun to change, as companies are seeking more ways to utilize the new normal.

Microsoft Dynamics CRM 2016

Microsoft Dynamics CRM 2016

Following the exciting release of Microsoft Dynamics CRM 2015, Microsoft has announced additional news! Microsoft Dynamics CRM 2016 is being prepared for release in the fourth quarter of 2016. This is said to be the most comprehensive CRM release yet, reinventing productivity for all users. 

The New Era of Health Care Relationships

The New Era of Health Care Relationships

If all your patient information was in one place, could smarter care decisions be possible? That is the goal of Salesforce’s new platform, Salesforce Health Cloud. Combining electronic medical records, medical devices and wearables into one location, Health Cloud is revolutionizing the healthcare experience, assisting to make smarter care decisions and better manage the data.

Introducing the Lightning Experience

Introducing the Lightning Experience

On August 25, 2015, Salesforce released its Lightning Experience, a total interface re-design based on feedback and suggestions from actual Salesforce users to create a more modern, sleek look and feel. The design was a long time in the making, according to IDC Associate Vice President, Bo Lykkegaard. The new Salesforce framework is more compatible with mobile applications and automatically adapts to the device being used.  

Salesforce Expands to Instagram

Salesforce Expands to Instagram

Salesforce has expanded to Instagram! What do you think will be their favorite filter? 

This month, Salesforce announced that Marketing Cloud users would have easier access to Instagram and their 300 million users due to Instagram’s new ad API. It will now be possible to buy and manage Instagram advertising, publish photo content and offer customer service through the popular photo sharing mobile application. 

CRM Myths Debunked

CRM Myths Debunked

The CRM applications market grew 13.3 percent from $20.4 billion in 2013 to $23.2 billion in 2014. Industry analysts from research consultants such as IDC and Gartner are forecasting continued double-digit growth, with the total Customer Relationship Management (CRM) market projected to be between $30-35 billion in 2018.

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