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Marketing Management

Making Sales a Game

Making Sales a Game

There are several ways for companies to grow; they can increase revenue, cut costs or a do combination of the two. And although every company wants to grow, obtaining measurable results requires dedication, including having a dynamic, focused sales team. The trick is keeping team members motivated and on the hunt for their next contract or client.  

The Evolution of Cloud Technology

The Evolution of Cloud Technology

There is no debate. If you are not using cloud technology, then your company will be at a major disadvantage. A recent study found that 84 percent of surveyed respondents increased their cloud use, 39 percent of respondents indicated their companies increased cloud use significantly. With cloud technology becoming such a staple in businesses today, the benefits and the “why” for cloud technology have begun to change, as companies are seeking more ways to utilize the new normal.

Microsoft Dynamics CRM 2016

Microsoft Dynamics CRM 2016

Following the exciting release of Microsoft Dynamics CRM 2015, Microsoft has announced additional news! Microsoft Dynamics CRM 2016 is being prepared for release in the fourth quarter of 2016. This is said to be the most comprehensive CRM release yet, reinventing productivity for all users. 

The New Era of Health Care Relationships

The New Era of Health Care Relationships

If all your patient information was in one place, could smarter care decisions be possible? That is the goal of Salesforce’s new platform, Salesforce Health Cloud. Combining electronic medical records, medical devices and wearables into one location, Health Cloud is revolutionizing the healthcare experience, assisting to make smarter care decisions and better manage the data.

Introducing the Lightning Experience

Introducing the Lightning Experience

On August 25, 2015, Salesforce released its Lightning Experience, a total interface re-design based on feedback and suggestions from actual Salesforce users to create a more modern, sleek look and feel. The design was a long time in the making, according to IDC Associate Vice President, Bo Lykkegaard. The new Salesforce framework is more compatible with mobile applications and automatically adapts to the device being used.  

Salesforce Expands to Instagram

Salesforce Expands to Instagram

Salesforce has expanded to Instagram! What do you think will be their favorite filter? 

This month, Salesforce announced that Marketing Cloud users would have easier access to Instagram and their 300 million users due to Instagram’s new ad API. It will now be possible to buy and manage Instagram advertising, publish photo content and offer customer service through the popular photo sharing mobile application. 

CRM Myths Debunked

CRM Myths Debunked

The CRM applications market grew 13.3 percent from $20.4 billion in 2013 to $23.2 billion in 2014. Industry analysts from research consultants such as IDC and Gartner are forecasting continued double-digit growth, with the total Customer Relationship Management (CRM) market projected to be between $30-35 billion in 2018.

Unlocking your Sales Data with User-Driven BI

Unlocking your Sales Data with User-Driven BI

You don’t need to be a mechanic to drive a car. Therefore, why should you need to be an IT professional to access enterprise data and insight? This white paper demonstrates the rise of business discovery roles in unlocking the power of sales data with user-driven BI and introduces how sales teams are enabled by five essential components for successful business discovery.

Guide to the Sales Funnel

Guide to the Sales Funnel

Winning new business requires you to successfully guide prospects down the sales funnel. Each stage in the funnel has different focus points and accompanying resources to help gauge the prospect’s interest and draw them farther down the funnel. Let’s take a look at each level within the funnel and how to develop the nurture at that point.

Top of the Sales Funnel: Educate

Marketing Automation: The Number Have It

Marketing Automation: The Number Have It

As a quarter is wrapping up, it is a great time to look at the statistics to find what is working and what will need to be tweaked for the upcoming quarter. With 56 percent of companies utilizing a marketing automation system and 75 percent or more likely to purchase in the next year, it seems marketing automation systems are booming. According to Salesforce, in their 2015 State of Marketing report, marketing automation systems will be the most piloted marketing technology in 2015.

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