You are here

Marketing Management

Why SharePoint?

Why SharePoint?

As we close out the year and look toward what new opportunities come in the upcoming year, many companies are looking at what technologies should be integrated into their processes in order to increase collaboration and complete work more efficiently. One such tool for the conversation is Microsoft SharePoint. SharePoint is the new way to work together. The addition of SharePoint to your business will give your team a distinct competitive advantage, allowing employees to work faster and smarter. 

Effective Lead Nurturing

Effective Lead Nurturing

Since only 25 percent of leads become true prospects, it’s vital to qualify which leads have potential for the sales team. In this way, sales reps can focus their time and efforts on generating revenue opportunities for themselves as well as for the company. Knowing who your target customer is should be the first step in this process. You want your sales team to have a strong foundation for lead nurturing. This should be discussed with the marketing team and not just kept to the sales department.

Creating Brand Ambassadors

Creating Brand Ambassadors

In today’s digital world, keeping your customer base is as important as growing your customer base. Poor customer service is the cause of many consumers halting their loyalty with companies and turning to their competitors as their new customers.

Microsoft Power BI’s Superpowers

Microsoft Power BI’s Superpowers

Effective business intelligence solutions are no longer only for big businesses. Huge companies that employ IT technicians to handle the installation and maintenance required for business intelligence no longer have the advantage over smaller businesses with the advent of Microsoft Power BI. Microsoft Power BI combines information from multiple different sources, giving a more holistic view of a business’s customer base through a single, centralized dashboard.

Recruiting Focused, Sales and Marketing Minded

Recruiting Focused, Sales and Marketing Minded

A recent survey found that 75 percent of professionals would consider switching if the right opportunity came along. What does that mean for companies? In today’s candidate-driven market, job seekers can afford to be choosy with what job opportunities they pursue. Therefore, recruiters and hiring teams must change their strategy. The new smart recruiter must think like a sales and marketing professional to catch the interest of the top candidates.

Tips to think like a marketer:

Seeing IT as the Technical Hero

Seeing IT as the Technical Hero

As technology continues to evolve in every department of a company, technically-savvy employees are going to become more valuable than ever before. With this shift, IT is becoming an integral part of the sales and marketing process.

Merging the Funnels

Merging the Funnels

The customer is becoming the center of the buying experience. What was once separated between a sales pipeline and a marketing pipeline is now being combined into one process, not only for the betterment of marketing and sales departments, but the customer, too. Sales and marketing should be positioned as partners, not rivals. 

Making Sales a Game

Making Sales a Game

There are several ways for companies to grow; they can increase revenue, cut costs or a do combination of the two. And although every company wants to grow, obtaining measurable results requires dedication, including having a dynamic, focused sales team. The trick is keeping team members motivated and on the hunt for their next contract or client.  

The Evolution of Cloud Technology

The Evolution of Cloud Technology

There is no debate. If you are not using cloud technology, then your company will be at a major disadvantage. A recent study found that 84 percent of surveyed respondents increased their cloud use, 39 percent of respondents indicated their companies increased cloud use significantly. With cloud technology becoming such a staple in businesses today, the benefits and the “why” for cloud technology have begun to change, as companies are seeking more ways to utilize the new normal.

Pages