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Marketing Management

Data's Seven Deadly Sins

Data's Seven Deadly Sins

The sales and marketing data available can be overwhelming yet very powerful. But it's also useless if you don't know how to use it. Here is a list of the seven most common data use mistakes found in marketing operations:

SharePoint Server 2016 Update

SharePoint Server 2016 Update

Microsoft SharePoint Server 2016 Release Candidate (Beta 2) is in the process creating very positive impressions. Interestingly, with the release of Microsoft SharePoint Server 2016 comes a turn in the SharePoint offerings moving forward. SharePoint is clearly at a crossroads. A commitment to choose between On-Premise and Cloud is likely to soon to lean heavily towards SharePoint as a service. These signals are important to consider as your company determines its planning horizon to move important SharePoint-based applications to The Cloud.

Training for Customer Service Success

Training for Customer Service Success

Today’s fast-paced, mobile customers have come to expect quick responses and personalized attention in their interactions with customer service groups in the companies they do business with. The consequences of a poor customer experience can be swift and direct. A recent study by PH Media Group found that over half of respondents would switch loyalty due to one negative service experience with a company.

Marketing Minded. Analytic Driven.

Marketing Minded. Analytic Driven.

A marketer’s dream is to get the right content in front of the target market prospect who is most likely to become a customer. Determining who fits into that subset is the question. As we enter 2016, marketers will be turning to Business Intelligence (BI) to help determine the answer. Those companies who utilize BI and big data to spot the marketing sweet spot will have the advantage in their marketing outreach.

Don't Fall Culprit to the Seven Deadly Sins

Don't Fall Culprit to the Seven Deadly Sins

When used properly, the success found with a fully adopted marketing automation system are immense. It is an incredibly powerful technology with the clout to grow and enhance your sales funnel, turning top prospects into customers.

In order to reach that potential, there must be an understanding of the goals and structure behind the marketing automation system by all stakeholders. Otherwise, you may fall culprit to the seven deadly sins of marketing automation. What exactly are these seven sins to avoid?

Business Intelligence Hot Topics for 2016

Business Intelligence Hot Topics for 2016

In the world of Business Intelligence (BI), trends are not limited to a year timespan. Trends will evolve overtime as new technologies come to fruition. The past year has been a big year for BI and the upcoming year will likely be no different. The major focuses rolling over into the New Year are data security, storytelling and data engagement.

Why SharePoint?

Why SharePoint?

As we close out the year and look toward what new opportunities come in the upcoming year, many companies are looking at what technologies should be integrated into their processes in order to increase collaboration and complete work more efficiently. One such tool for the conversation is Microsoft SharePoint. SharePoint is the new way to work together. The addition of SharePoint to your business will give your team a distinct competitive advantage, allowing employees to work faster and smarter. 

Effective Lead Nurturing

Effective Lead Nurturing

Since only 25 percent of leads become true prospects, it’s vital to qualify which leads have potential for the sales team. In this way, sales reps can focus their time and efforts on generating revenue opportunities for themselves as well as for the company. Knowing who your target customer is should be the first step in this process. You want your sales team to have a strong foundation for lead nurturing. This should be discussed with the marketing team and not just kept to the sales department.

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