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Marketing Management

Data as an Asset

The foundation of any business is composed of three things: the products/services offered, the people who keep the company running and the data that demonstrates past decisions and supports future decisions. Data is the backbone of every business. It is filled with useful nuggets of information, detailing past business trends, successes (and failures) and opportunities for growth moving forward. The data can assist your business in many ways, including in the development of new offerings, boosting total revenue and better managing your company’s costs.

Collaboration on the Go

Today, time is a luxury that most of us don’t have in the office. We are constantly on the go, moving between meetings, projects and deadlines. We don’t have time to be strapped to our desks all day in the hopes of completing projects and hoping those collaborating are available at the same time. And, as an added hurdle, more teams are spread out. Every member of your team won’t necessarily be located in the same building. If your team is spread out across the country, waiting by your email for updates is not an option we often have. 

Knowing as Much as the Customer

Has it ever seemed like your customers know more about your company then your company knows about them? Today’s customer is more well-educated than ever before. It is up to your company to proactively stay informed about your customers if you want to continue to build the relationships necessary for your business to thrive. The tools your company uses to achieve that goal could be the key to success. 

Executive Buy-in to the Customer Experience

For any major investment to become successful, it takes total buy-in from all parties. It is not enough anymore to see each customer as a one-way transaction. The customer-business relationship is about the full 360-degree commitment. 

Customer Experience Management

“If you don’t know who the customer is, if you don’t have the foundation of data and knowledge, you don’t have anything.” – Michael Fauscette

Data's Role in Content Marketing

In the world of marketing, increased viewership could mean opening the door to more conversations. More conversations could lead to new clients, long-term relationships and new revenue. However, the debate continues: What type of content should your company be publishing to serve as seeds for those conversations?

Valuing Marketing Automation's Investment

Valuing Marketing Automation's Investment

As companies look to better understand their sales prospects and current customers, they often turn their focus on to their sales and marketing funnels. How to generate more leads, how to score leads more accurately and marketing personalization are frequent topics of discussion and fine-tuning. The goal is easily described, but can be challenging to meet: how to turn prospects into customers and customers into brand advocates. One solution to this end is marketing automation.

How to Grow Your Business with Marketing Automation

How to Grow Your Business with Marketing Automation

Marketing automation helps you achieve tasks with minimal effort. It gives business owners opportunities to better manage their relationships with known prospects and current or even inactive customers. Implementing an automated marketing system allows your company to consistently and effectively communicate with a customer and prospect database based on their individual interests and past interactions. 

Marketing Automation and the Sales Connection

Marketing Automation and the Sales Connection

Marketing automation will add considerable value to a sales rep’s process. Sales professionals can tailor their activities to be more relevant to the buyer’s interest, which means sales teams can convert more leads to revenue. Introducing a marketing automation system will also allow your sales team to focus their time more efficiently, leaving the slower prospects to marketing automation’s lead nurturing capabilities. 

The Case for Customer Service Technology Investment

The Case for Customer Service Technology Investment

As companies are solidifying their goals and budgets for 2016, a major topic of discussion will be investing in customer service. Customer service is no longer just a call center, but now encompasses the full post-purchase customer experience and support. In order to keep up with industry developments and continue to stand out from competitors, companies need to expand their offerings in customer service technology. Gartner estimates that, by 2017, over 50 percent of technical development investments will be in customer service innovations.