You are here

Marketing Management

Change the Way You May be Looking at Marketing

As a new fiscal year begins, marketing agendas for the new year should certainly be a central topic of conversation. It is common for organizations, especially at the small business level, to get tied down in daily business operations and consequently view marketing communications as a chore rather than as a tool set for continued growth and success.  As 2013 plans begin to take shape, it is important to look back on 2012 strategies and highlight areas for improvement in the year to come. This year, make sure you have a plan for better marketing communications.

Tips for People New to QlikView

As someone whose background has been in development of business applications (specifically around Microsoft technology), when I started working with QlikView a ways back, it was a transition. Sure, you're still building something using technology for end users, but it requires a different way of thinking. Here are some tips to keep in mind when starting with QlikView if you come from a traditional software development background.

Back to the Basics - Critical Success Factors for Every Salesperson

As a member of a sales team, I'm constantly trying to understand what it takes to be successful and put the client first.  This article highlights the foundation of what every salesperson should value during the sales cycle.  We as salespeople must understand that we are all still human and understanding the basic psychology of why we do, what we do can go a long way in becoming a successful salesperson.

Let's Get Social - Announcement from Microsoft

Microsoft announced a new update on October 25, 2011 in a press release that will allow for social capabilities. Social CRM seems to be the hot buzz word in the marketplace as organizations are now trying to tap into integrating CRM with social technologies.  GM of Microsoft Dynamics CRM Product Management Group was quoted in saying, " Across Microsoft, we deliver social capabilities that help customers and businesses build more productive relationships.  By bringing

The Answers You Need, Anytime, Anywhere

With today's competition, if you're not going mobile, you're going backwards.

Make no mistake, mobile Business Intelligence is coming fast and its impact will be significant and lasting.  QlikView offers the first Business Discovery mobile BI experience.  It puts business users in control of exploring and exploiting their data without limits on any device.

From Optional to Necessity: Key Features That Impact Daily Business Processes

A little over a decade ago, CRM could have been considered optional, a nice upgrade to one's sales process. However, it now seems that CRM is not only prevalent but a necessity. Brad Wilson, General Manager of Microsoft Dynamics CRM 2011 stated in an interview with Software Advice, "It is a critical tool for differentiating your business and building your customer service.

"Did I catch you at a bad time?"

I wanted to take the time to analyze how Microsoft Dynamics CRM 2011 can optimize the performance of an Inside Sales professional.  When I think inside sales, I think telemarketing, email marketing and appointment setting.  Telemarketing is tough enough as it is; therefore, it's essential to have the best resources available for your telemarketers/inside sales people.  CRM itself, really is the number one tool an inside sales professional relies on to achieve their goals.  I took a step back to flesh out how

Enhancements For the End User: New Features of Microsoft Dynamics CRM 2011

Now that Microsoft Dynamics CRM 2011 has been released, let's take a moment to look at some new enhancements and features that are available.  Luckily for me, as I am an end user, most of these features and applications apply to people that rely on this tool the most.  As you may have read in the previous blog post, "Perspective From the Everyday User...", I stated that it can sometimes be difficult for end users to make changes to CRM without having to get in touch with an IT professional; however, it seems

The New Kid On the Block: Microsoft Takes An Aggressive Marketing Approach

As of mid-January, Microsoft has released its latest version of CRM to the cloud. It’s been a long time waiting, over four years to be exact, since Microsoft has released a version of Customer Relationship Management. Microsoft Dynamics CRM 2011 is currently available for cloud users and is expected to be on-premise February 28th.