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Marketing Management

From Optional to Necessity: Key Features That Impact Daily Business Processes

A little over a decade ago, CRM could have been considered optional, a nice upgrade to one's sales process. However, it now seems that CRM is not only prevalent but a necessity. Brad Wilson, General Manager of Microsoft Dynamics CRM 2011 stated in an interview with Software Advice, "It is a critical tool for differentiating your business and building your customer service.

"Did I catch you at a bad time?"

I wanted to take the time to analyze how Microsoft Dynamics CRM 2011 can optimize the performance of an Inside Sales professional.  When I think inside sales, I think telemarketing, email marketing and appointment setting.  Telemarketing is tough enough as it is; therefore, it's essential to have the best resources available for your telemarketers/inside sales people.  CRM itself, really is the number one tool an inside sales professional relies on to achieve their goals.  I took a step back to flesh out how

Enhancements For the End User: New Features of Microsoft Dynamics CRM 2011

Now that Microsoft Dynamics CRM 2011 has been released, let's take a moment to look at some new enhancements and features that are available.  Luckily for me, as I am an end user, most of these features and applications apply to people that rely on this tool the most.  As you may have read in the previous blog post, "Perspective From the Everyday User...", I stated that it can sometimes be difficult for end users to make changes to CRM without having to get in touch with an IT professional; however, it seems

The New Kid On the Block: Microsoft Takes An Aggressive Marketing Approach

As of mid-January, Microsoft has released its latest version of CRM to the cloud. It’s been a long time waiting, over four years to be exact, since Microsoft has released a version of Customer Relationship Management. Microsoft Dynamics CRM 2011 is currently available for cloud users and is expected to be on-premise February 28th.

The Greatest Sales Strategy Ever

by Jon Gordon



As a student of people and ideas I have to admit that what two guys are doing in a Northeast Florida Starbucks is absolutely genius.