Research has found that email marketing has quadrupled the rate of gaining new customers. However, how do you really know how to use email marketing to get more sales and more customers?
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Whether you are sending an email, writing a blog or adding flair to your website. Adding visually appealing content to each of these will improve how your brand is consumed. Visual content is received by humans 60,000 times faster than text.
What are some ways you can make your emails, blog or website more visual?
As a marketing professional, what are the things you are DYING to say to IT? Here is a list of 5 things that could make the difference for YOU!
Give me better insight
In order to meet my goals, I need as much insight into all customer interactions. From sales, to servicing and billing, understanding the customer’s total lifetime experience will allow me to better optimize all the KPI’s (Key Performance Indicators) I value.
Give me integrated databases
As you consider developing your content strategy for 2014, you need to think about how you can stand out amongst the competition. These tips below will help you in developing your plan of attack. Develop a content calendar: By creating a calendar you are taking the first step to pre-plan for 2014. This will allow you to see every holiday in the year that could allow you to optimize your promotion as well as choose what and when you want to post. Find a collaboration tool: In businesses you often have multiple team members who need to see one or more projects.
A new year is just around the corner! Recently, Forbes.com published an article which shares some online marketing predications for 2014 that could have an impact on your business.
Predictions for the top online marketing trends of 2014 include:
Content Marketing Will be Bigger Than Ever
Producing valuable, engaging content designed for a specific audience will help companies establish authority and trust with their customers. By doing this, they are steadily able to build a rapport and develop a loyal following.
An article recently written by Maria Minsker of DestinationCRM.com, discussed the major reasons that organizations social CRM strategies fail. According to her piece, many fail for predictable and avoidable reasons. Organizations must do a better job of communicating their social media goals with all employees and train them on how to use the associated technologies.
The New York post recently published an article entitled "Email Marketing is Dead" and ironically enough it was the most emailed article of the day.
So is email marketing dead? Or is it evolving? Marketo recently released an info-graphic that provides data that refutes the idea that email is dead and provides interesting insight into the behaviors of the marketplace.
Email open rates appear to be increasing according to a new report from Epsilon’s “Q1 2013 North America Email Trends and Benchmarks” report.
The report found that average email open rates increased in Q1 to 31.1% and click rates increased to 5.1%. The study suggests that the increase can be correlated to an increase in remote access capabilities with smart phones and tablets.
A recent infographic by Experian Marketing outlined some interesting data regarding email marketing and the best time of week/day to send campaigns. Here is some of the key pieces of data collected:
- People respond more to marketers' emails on the weekend, when volume was lower. Transaction rates (response rates) throughout the week remain steady around 12% but jump to 16% on Saturdays. Unique opens also jump a full percentage point on Saturday.
- 40% of email volume is sent between 8am and 12pm. Highest transaction (response rates) occur between 8pm and 12am (34%).
In today’s business environment, marketing often suffers from a lack of credibility in the organization. A recent survey conducted by Marketo asked 423 executives to rate their marketing department on a grading scale for performance.