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Marketing Management

Keys to Successful Adoption

Keys to Successful Adoption

Investing in a new technology platform comes with time, learning and trial and error. However, the benefits of adding a system, such as marketing automation, to your organization is worth the investment. These investments, when fully implemented and adopted, can produce an impressive return on investment. They allow organizations to better personalize their efforts with customers and improve their actions moving forward. 

With Data Comes Power

With Data Comes Power

In the Brothers Grimm fairy tale “Rumpelstiltskin,” a poor miller’s daughter was able to spin ordinary straw into gold. In many ways, business data is similar in nature: a series of ordinary tables contain rows and columns of data representing business entities, objects, transactions, interactions, numbers, dates and other bits of information that can be transformed into something of value to your business.

CRM Tells All

CRM Tells All

In business, information is power. The better and more complete the information available to your team is, the greater the potential to achieve even greater results. The same mindset is applicable with Customer Relationship Management (CRM) information.

Aligning with Customer Motives

Aligning with Customer Motives

According to a recent survey regarding the customer experience, 76 percent of customers see customer service as the true test of value.  About 70 percent of clients say they do not forgive a bad service experience, leaving a low client forgiveness rate following a negative experience. The high-cost associated with losing a loyal customer is causing companies to realize that optimizing customer service is a critical priority. In order to keep their customer base loyal and happy, companies are investing in opportunities that ensure delivery of a consistently positive customer experience.

The Power of the Customer Experience

The Power of the Customer Experience

It’s no longer enough to offer a great product at a competitive price. Global sourcing and sales mean customers have many choices when it comes to buying goods. While a superior product might pique a customer’s interest, it’s their experience working with your brand that will make the difference between a sale and a dissatisfied buyer. A good experience keeps customers coming back. 

Transforming Group Collaboration

Transforming Group Collaboration

The enterprise social network, Yammer, is taking collaboration a step farther: to the team. Yammer is making collaboration easier than ever before with a belief that information is most valuable when shared amongst your team, leading to greater productivity in today’s dynamic teams. Not only will Yammer be more deeply rooted in Office 365, but with Yammer groups, members can share and collaborate within a confined space on the topic at hand. Users will be able to seamlessly move between Yammer, Skype meeting, Outlook emails and files on OneDrive.

Truth in the Numbers

Truth in the Numbers

As technology plays an increasing role in the landscape of marketing, the need for showing an ROI increases concomitantly. One example of this role is seen with marketing automation. In addition to adding efficiency to lead nurturing and customer outreach, automation can also allow for increased personalization.

Get Your Team to Fall in Love with CRM

Get Your Team to Fall in Love with CRM

The implementation of a Customer Relationship Management (CRM) tool is only as successful as its implementation and adoption. Members of your staff could be resistant to, or hesitant to embrace, the new technology solution. In order to create a strong showing, it is important to get your entire team onboard. Once your team sees the benefits of CRM, they will be more likely to embrace and use it.

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