I think that we can all agree that the biggest challenge with implementing a new or existing CRM system is adoption. However, the bottom line is that a CRM system plays a vital role to not only increase sales’ efficiency, but effectiveness as well.
What are the top three trends that can help with adoption?
Not only have interfaces become more user friendly, but the applications in general are easier to use than years’ past. However, they are not always as intuitive as one may hope. Educating your team on how to get the maximum benefit out of the system will empower them to want to use the system as they will be more comfortable operating something they are familiar with.
Accuracy of data equals trust with the system. Purchasing sales intelligence services that integrate with existing customer information will enhance the records and allow for the sales team to update the system as they gain new knowledge.
The more capabilities you add to your CRM platform, the more doors for selling it will open. Tools such as web conferencing and sales collateral will provide a one-stop solution for your sales team.
To view the original article, click here.
What have you implemented in order to get CRM adoption? Let us know in the comments section below.