Time is money in the world of hiring. The difference of a few days could mean the difference between your perfect candidates being available for hire or no longer on the market. This is especially apparent when recruiting technical candidates who are currently experiencing heightened interest in a demanding labor market. Any opportunity to further integrate your hiring process is beneficial to your hiring team. One such opportunity is centralizing all your hiring and sourcing activities through a Customer Relationship Management (CRM) system.
CRM is highly flexible and can be rapidly molded into a “Candidate Relationship Management” system that fits your exact needs. CRM offers many features for a highly effective applicant and candidate tracking system:
- Being designed to manage process
- Catalyzed for multi-discipline collaboration
- Providing outstanding security
- Highly integrating your office management tools such as Microsoft Office
- Delivering an outstanding mobile platform for anytime/anywhere use
- Providing highly effective document management
- Integrating with marketing tools to help communicate more effectively with interested applicants and qualified candidates
A CRM system is not just beneficial to your company’s sales and marketing teams. Your Human Resources department and hiring teams will immediately find its features and functionality highly useful for finding the right candidates and managing the applicant to hire process. With the ability to track a range of planned and completed activities (such as interviews, reference and background checks, email responses and phone calls) in one central location, a CRM system can become recruiting central for your hiring team. Email maintenance often takes upwards of two and a half to three hours a day for a candidate recruiting team. Whether interacting with candidates expressing interest in one of your company’s openings or communicating with the candidate and hiring team on the interview schedule, constant and organized communication is a must for best results.
Organizing the hiring process in CRM is easy. Your hiring team will be able organize every candidate around your job openings by simply attaching candidate resumes to their profile and relating the candidate profile to the job/description of interest. The process is easily managed by tracking planned and completed activities for each candidate meeting, important phone conversation and email sent around candidate profiles. Appointments are easily coordinated with the hiring team, resumes will be instantly accessible to all involved, critical hiring tasks will be visible for easy follow up and documents will be never lost in the shuffle.
Utilizing a CRM system will also benefit collaboration efforts. It is crucial for all candidate information to be found in one place since many different parties are involved in the hiring process; including the hiring manager, interviewers and onboarding manager. Having things streamlined, all parties can be on the same page in tracking candidates through the process and not repeating steps. By creating a checklist of required documents, candidates will be guided smoothly through the hiring process by your hiring team. There is no reason to have to default to a filing system or spreadsheets; centralizing efforts in CRM will keep all parties on task.
CRM is not restricted to the office or a desktop in general, so an applicant tracking system built on a CRM platform is immediately a mobile system. Your hiring team could meet candidates outside the office and readily reference the resume information prior to the interview. A hiring manager could review the entire candidate and job profile out of the office and be positioned to provide their hiring approval. CRM security profiles will ensure that key information accessed in office, home or on the road is only available to those with permission.
Marketing to Candidates
When doing outreach to potential candidates for a new open position, you will already have a vested database of potentially qualified candidates. If a candidate was not a best fit previously, this does not count them out from all future opportunities. Your CRM database is able to double as your launch pad for sourcing qualified candidates, allowing for campaigns to be sent to a long list of candidates to determine their interest. If the candidate were interested, they would be able to click a link to learn more about the role and responsibilities. Your recruiting team would be able to see which candidates opened emails and clicked on job description links. As your candidate pool increases with the ability to continually add new talent profiles to your candidate ranks, your chances of quickly finding the perfect hire will also increase. Your ability to find a needle in a haystack becomes absolute. Looking for a candidate with three typical skills and a few more specialized skills? You now have the ability to search all candidate resumes ever received with just one click. Once candidates are hired, all of their information is stored and can easily be transitioned to onboarding and the HR manager for new hire paperwork needs.
As companies continue to invest in technology, the ability to streamline use across departments will further strengthen companies and their internal processes. CRM is one opportunity for further advancement. It is not merely a lead generation and customer database tool for sales and marketing professionals. It can serve a similar purpose for HR and hiring: lead generation through candidate sourcing and as a customer database for those in the hiring process or available for future roles. Why not utilize what is already available to benefit more of the company’s practices?
About the Author:
TopLine Strategies delivers the complete integration and development of sales, marketing and customer service technologies that enable corporate clientele to improve revenue streams and strengthen customer interactions. Our project management and consulting is designed to achieve timely delivery, 100 percent user adoption of the technologies we implement and deliver measurable returns on investments for our clients.