The New Kid On the Block: Microsoft Takes An Aggressive Marketing Approach

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As of mid-January, Microsoft has released its latest version of CRM to the cloud.  It’s been a long time waiting, over four years to be exact, since Microsoft has released a version of Customer Relationship Management.  Microsoft Dynamics CRM 2011 is currently available for cloud users and is expected to be on-premise February 28th.

With this exciting new software, Microsoft expects to become an even bigger player in the CRM game.  Judging by their marketing strategies, it looks like they are trying to make a big splash.  According to a December press release, entitled “Microsoft Dynamics Introduces ‘Cloud CRM for Less’ Offer," on December 6, 2010, Microsoft released an open letter to Salesforce.com users stating “Don’t Get Forced.”  It goes on to state, through this offer, Microsoft will rebate eligible customers up to $200 for each user that makes the switch to Microsoft Dynamics CRM Online between now and June 30, 2011. The offer can be applied for services such as migrating data or customizing the solution to meet unique business needs. Check out their Offer here.

It looks like the gloves are off and Microsoft is aggressively looking to place their new CRM solution up there with the other heavy hitters.  According to Michael Park, Corporate Vice President, Sales, Marketing and Operations, Microsoft Business Solutions, and author of the Open Letter, “ At Microsoft, we do not believe you should be forced to pay a premium to achieve business success.”

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