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Business Management

What influences us to say yes?

Created by Dr. Robert Cialdini, Professor Emeritus of Psychology from Arizona State University, this video discusses the science behind human behavior and the 6 tactics that any individual or business can utilize to increase persuasion towards your desired outcome. While many hope that consumers rely on all the available and necessary information to guide decisions, in reality Dr. Cialdini's science indicates that there are 6 universal shortcuts that we as consumers often default to that flies in the face of conventional and rational decision making.

The Beginning of the End-Game

The Beginning of the End-Game

“Even the violent end, the matador on his toes, sighting along his blade, the drop of the cape, the sword buried in the bull’s shoulder to the hilt, the blood on the sand…had a strange, primordial attraction…”

Sometimes the Bull Wins