Marketing automation helps you achieve tasks with minimal effort. It gives business owners opportunities to better manage their relationships with known prospects and current or even inactive customers. Implementing an automated marketing system allows your company to consistently and effectively communicate with a customer and prospect database based on their individual interests and past interactions.
You are here
Marketing automation will add considerable value to a sales rep’s process. Sales professionals can tailor their activities to be more relevant to the buyer’s interest, which means sales teams can convert more leads to revenue. Introducing a marketing automation system will also allow your sales team to focus their time more efficiently, leaving the slower prospects to marketing automation’s lead nurturing capabilities.
The sales and marketing data available can be overwhelming yet very powerful. But it's also useless if you don't know how to use it. Here is a list of the seven most common data use mistakes found in marketing operations:
There can be a lot of benefit from outsourcing or partnering with external resources on projects; it has become a vital part of today’s modern business. It opens your team up to strong resources that will set your company up for maximum potential on complex technology projects. In order to set your greater team and project up for success, it is beneficial to ensure everyone is on the same page. What items should be placed on the roadmap as you embark on a technical project?
Sales succeeds through the growth and development of new business relationships to build their pipelines with the hopes of turning those budding relationships into customers. Today, in the age of the Internet, there are so many different resources for sales teams to find their new leads. When they are seeking out their own prospects, salespeople can look to the past to generate ideas for the future. How can they prevent becoming overwhelmed with the unlimited number of companies in the geographical or target markets?
Effective business intelligence solutions are no longer only for big businesses. Huge companies that employ IT technicians to handle the installation and maintenance required for business intelligence no longer have the advantage over smaller businesses with the advent of Microsoft Power BI. Microsoft Power BI combines information from multiple different sources, giving a more holistic view of a business’s customer base through a single, centralized dashboard.
There is no debate. If you are not using cloud technology, then your company will be at a major disadvantage. A recent study found that 84 percent of surveyed respondents increased their cloud use, 39 percent of respondents indicated their companies increased cloud use significantly. With cloud technology becoming such a staple in businesses today, the benefits and the “why” for cloud technology have begun to change, as companies are seeking more ways to utilize the new normal.
Contrary to what some might have thought, cloud technology isn’t going anywhere. By the end of 2015, cloud spending will surpass $180 billion with over 60 percent of companies using cloud technology for IT-related operations. What was once considered a fad, has gained more permanent standing and continues to gain momentum. Of all new spending on cloud technology, 59 percent is originating in North American companies, with acceleration through 2016. According to a recent survey, over the next five years, there will likely be a 44 percent annual growth in public cloud use. Why?
In many situations, the saying “no news is good news” is true and desired. However, in customer service, no news from your customer base is not necessarily good news. With serious problems, only about 25 percent of customers will actually act on their negative experience and complain to a customer service representative or a manager, and in business-to-business environments, less than five percent of customers will complain because they feel it won’t do either party any good. The majority of negative experiences will go silently.