What if you had a secret weapon? A tool that could tell you if a decision was smart before it was made or pointed you in a positive direction? You wouldn’t leave home without it. It would not leave your side. That tool does exist for businesses, with the proper support and training. It is your company’s own data. Your company can hone in on what its data can reveal to not only help you understand your past but, more importantly, to shed some light on your future.
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The foundation of any business is composed of three things: the products/services offered, the people who keep the company running and the data that demonstrates past decisions and supports future decisions. Data is the backbone of every business. It is filled with useful nuggets of information, detailing past business trends, successes (and failures) and opportunities for growth moving forward. The data can assist your business in many ways, including in the development of new offerings, boosting total revenue and better managing your company’s costs.
Has it ever seemed like your customers know more about your company then your company knows about them? Today’s customer is more well-educated than ever before. It is up to your company to proactively stay informed about your customers if you want to continue to build the relationships necessary for your business to thrive. The tools your company uses to achieve that goal could be the key to success.
Marketing automation helps you achieve tasks with minimal effort. It gives business owners opportunities to better manage their relationships with known prospects and current or even inactive customers. Implementing an automated marketing system allows your company to consistently and effectively communicate with a customer and prospect database based on their individual interests and past interactions.
Marketing automation will add considerable value to a sales rep’s process. Sales professionals can tailor their activities to be more relevant to the buyer’s interest, which means sales teams can convert more leads to revenue. Introducing a marketing automation system will also allow your sales team to focus their time more efficiently, leaving the slower prospects to marketing automation’s lead nurturing capabilities.
The sales and marketing data available can be overwhelming yet very powerful. But it's also useless if you don't know how to use it. Here is a list of the seven most common data use mistakes found in marketing operations:
There can be a lot of benefit from outsourcing or partnering with external resources on projects; it has become a vital part of today’s modern business. It opens your team up to strong resources that will set your company up for maximum potential on complex technology projects. In order to set your greater team and project up for success, it is beneficial to ensure everyone is on the same page. What items should be placed on the roadmap as you embark on a technical project?
Sales succeeds through the growth and development of new business relationships to build their pipelines with the hopes of turning those budding relationships into customers. Today, in the age of the Internet, there are so many different resources for sales teams to find their new leads. When they are seeking out their own prospects, salespeople can look to the past to generate ideas for the future. How can they prevent becoming overwhelmed with the unlimited number of companies in the geographical or target markets?
Effective business intelligence solutions are no longer only for big businesses. Huge companies that employ IT technicians to handle the installation and maintenance required for business intelligence no longer have the advantage over smaller businesses with the advent of Microsoft Power BI. Microsoft Power BI combines information from multiple different sources, giving a more holistic view of a business’s customer base through a single, centralized dashboard.