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The Power of the Customer Experience

The Power of the Customer Experience

It’s no longer enough to offer a great product at a competitive price. Global sourcing and sales mean customers have many choices when it comes to buying goods. While a superior product might pique a customer’s interest, it’s their experience working with your brand that will make the difference between a sale and a dissatisfied buyer. A good experience keeps customers coming back. 

Transforming Group Collaboration

Transforming Group Collaboration

The enterprise social network, Yammer, is taking collaboration a step farther: to the team. Yammer is making collaboration easier than ever before with a belief that information is most valuable when shared amongst your team, leading to greater productivity in today’s dynamic teams. Not only will Yammer be more deeply rooted in Office 365, but with Yammer groups, members can share and collaborate within a confined space on the topic at hand. Users will be able to seamlessly move between Yammer, Skype meeting, Outlook emails and files on OneDrive.

Winning the Talent War

Winning the Talent War

The demand for technical hiring is growing continually to cover new projects and initiatives that companies are seeking to complete in the upcoming year. With so many companies looking to grow their technical talent, it is up to each company to explore new methods of sourcing and hiring top talent. What can your company do in order to attain top talent who will deliver value to your company? Implement these four strategies for hiring top technical talent: global outreach, skills focus, a quick hiring process and providing company culture insight. 

Truth in the Numbers

Truth in the Numbers

As technology plays an increasing role in the landscape of marketing, the need for showing an ROI increases concomitantly. One example of this role is seen with marketing automation. In addition to adding efficiency to lead nurturing and customer outreach, automation can also allow for increased personalization.