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Recruiting Focused, Sales and Marketing Minded

Recruiting Focused, Sales and Marketing Minded

A recent survey found that 75 percent of professionals would consider switching if the right opportunity came along. What does that mean for companies? In today’s candidate-driven market, job seekers can afford to be choosy with what job opportunities they pursue. Therefore, recruiters and hiring teams must change their strategy. The new smart recruiter must think like a sales and marketing professional to catch the interest of the top candidates.

Tips to think like a marketer:

Valuing Customer Service

Valuing Customer Service

The real value behind customer service could mean the difference of keeping or losing current customers and the likelihood of gaining the business of their network. The consequences of losing customers, especially in the Internet age, could spread like wildfire. 

Salesforce Global Picklists Are Coming!

As a technical consultant, you see the various CRM systems up close & personal as well as learn where one system excels relative to the others. In general, one is not necessarily better than other; it often comes down to a customer’s unique set of requirements.

Seeing IT as the Technical Hero

Seeing IT as the Technical Hero

As technology continues to evolve in every department of a company, technically-savvy employees are going to become more valuable than ever before. With this shift, IT is becoming an integral part of the sales and marketing process.

Your Company's Online Profile

Your Company's Online Profile

The Internet age has completely changed the recruiting process. Not only does it open doors to new ways of reaching possible candidates, but it also opens the door to new ways for candidates to learn about companies, both positively and negatively. Websites like Glassdoor and Vault give candidates the chance to share their insider information about their take on interviewing and working at companies, providing an extra layer of transparency in the workplace. 

Merging the Funnels

Merging the Funnels

The customer is becoming the center of the buying experience. What was once separated between a sales pipeline and a marketing pipeline is now being combined into one process, not only for the betterment of marketing and sales departments, but the customer, too. Sales and marketing should be positioned as partners, not rivals. 

Treat Not Trick with Customer Service

Treat Not Trick with Customer Service

Don’t let the impending Halloween ghosts and goblins scare your customer service team off of delivering top-notch service with every interaction. A poor customer service interaction could haunt your company and its greater reputation, cursing future success like a spell in a witch’s cauldron.

Instead, fill your Halloween with happy haunts of strong customer service, scary-good retention and bewitching loyalty. Check out some important statistics below to treat your customers and leave the tricks at home.

Preparing for a Boomerang Market

Preparing for a Boomerang Market

How good are you about keeping bridges in tact? A trend in hiring is emerging: the boomerang employee. A boomerang employee is an individual who worked for a company, left for another organization and ultimately returned to be employed at the initial company again. This new trend has grown due to skill shortages for new, qualified candidates. While in the past it was typical for former employees to leave a company and not look back, times are changing.

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