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The Agile Approach

The Agile Approach

Choosing the wrong project management style for your business can leave you and your team weighed down, especially when the workload is heavy and piling up. Often, this is how the waterfall project management style is seen, which makes decision-making and innovation critical to forward product development. 

The Power of Upsell and Cross-Sell with CRM

The Power of Upsell and Cross-Sell with CRM

There is a lot of value in cross-sell and upsell opportunities as it relates to company success and the bottom line, in addition to the advantage of the customer. It is a win-win situation. The customer gets all their needs met and the best product possible for their business, while the company receives increased profit. On top of those benefits, it is much easier and less costly to cross-sell to existing customers as opposed to wooing and winning over new clients. Research has even defined it as being 50 percent easier.

Compensation ≠ Retention

Compensation ≠ Retention

Today, employee retention is a very critical issue in the workplace. In 2011, Deloitte released a study called “Talent Edge 2020: Building the Recovery Together: What Talent Expects and How Leaders are Responding.” In this study, research found that the majority of workers want to leave their jobs for better opportunities. However, 53 percent of those employees interested in leaving would reconsider if their employer improved their job advancement and promotion opportunities.

How CRM was Changed by Cloud

How CRM was Changed by Cloud

In today’s technology environment, cloud is an everyday term. Cloud integration has become one of the fastest growing areas in enterprise software as a whole. One of the greatest victories for business in the evolvement of cloud are Customer Relationship Management (CRM) systems. The story of CRM has been a rapid movement from on-premise systems to cloud offerings.

Anonymous Identification in MVC

In today’s blog, we are going to talk about a problem I stumbled across recently while working on one of my MVC 5 based web projects. How can we identify an anonymous user that interacts with our webpage over a period of time that exceeds the scope of a regular user session?

Our Example Scenario “I Remember You”

Set CRM OptionSet by Label (C#)

Using the CRM SDK, we can easily update fields in CRM with a variety of different types:

 

// string

entity["abc_name"] = "John Smith";

// int

entity["abc_code"] = 1234;

Three Tips for Investing in Marketing Automation

Three Tips for Investing in Marketing Automation

Marketing technology has completely changed how companies approach sales and marketing. It has taken the power of systems and analytics that were, in the past, only available for business giants to the entire business population for successful campaigns and decisions. If your company is considering hopping on the marketing automation train to enjoy and utilize all the benefits it reaps, you are making a very educated choice. Marketing automation systems now have the capabilities to assist in email marketing, social media tracking, prospect nurturing and marketing analytics!

Modernizing the Hiring Process

Modernizing the Hiring Process

Recruiting is supposed to be about hiring great people to create more successful teams, rather than turning candidates into numbers and tracking resumes. In order to ensure your company is focusing on the heart of recruiting, it may be important to reinvent your recruiting and hiring process, moving from sourcing candidates to engaging candidates and, finally, closing candidates.

Balancing Insights and Creativity in Marketing

Balancing Insights and Creativity in Marketing

When flooded with information from customers, prospective leads and trends in the marketplace, it can seem difficult for marketing teams to find the ideas in the data that will assist in boosting sales and productivity.

The Six C's of CRM

The Six C's of CRM
  1. C is for Customer: Customer is the key word! If your customer is not at the heart of your Customer Relationship Management (CRM) strategy, you will not get the full investment. Consider:
    • How will the information in CRM benefit the customer?
    • How can CRM be utilized to speed up the process to benefit the customer?

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