A recent infographic by Experian Marketing outlined some interesting data regarding email marketing and the best time of week/day to send campaigns. Here is some of the key pieces of data collected:
- People respond more to marketers' emails on the weekend, when volume was lower. Transaction rates (response rates) throughout the week remain steady around 12% but jump to 16% on Saturdays. Unique opens also jump a full percentage point on Saturday.
- 40% of email volume is sent between 8am and 12pm. Highest transaction (response rates) occur between 8pm and 12am (34%).