No News Isn't Good News

In many situations, the saying “no news is good news” is true and desired. However, in customer service, no news from your customer base is not necessarily good news. With serious problems, only about 25 percent of customers will actually act on their negative experience and complain to a customer service representative or a manager, and in business-to-business environments, less than five percent of customers will complain because they feel it won’t do either party any good. The majority of negative experiences will go silently.

Give Your CRM Data a Good Cleaning

Do you ever wish you could have an additional 30 percent of time during your workday? Do you ever feel you weren’t productive enough with the time you had? According to SiriusDecisions, sales professionals spend, on average, 30 percent of their day researching contact information to enter into CRM to resolve incomplete data issues. Incomplete data is one of the main reasons that salespeople are deterred from consistent CRM usage.

Gain ROI on your Marketing Automation Implementation

Whether you are a company executive or a valued member of a marketing department, the efforts in marketing can make or break revenue success, name recognition and gaining new customers. A key player in marketing efforts is the successful implementation and use of a marketing automation system. When installed and utilized properly, it can lead to strong ROI with the addition of new, qualified leads and name recognition in the field.

Going One Step Farther

An important part of any hiring process is interviews. Whether on the phone or in-person, they will be able to tell you much more than a resume or job application might. It is during an interview that the skills and positions portrayed on the resume and application can be followed up on in more detail, to see if their experience matches the skill set you desire for your current opening. What exactly does having three years’ experience in a specific technical stack mean to them versus what it might mean to your company?

Convert XML to .NET Classes

Even though JSON is more frequently used for data interchange now, I still find myself dealing with the serialization and de-serialization of XML data from time to time. In .NET, building the classes to support the XML structure can be time consuming and tedious for complex data.

Recruiting through the Video Screen

In today’s busy corporate environment, it is imperative to find the best candidates for open positions before they take another opportunity. However, trying to schedule in-person interviews can be tricky, as it involves finding an opening in all affected parties’ schedules and arranging the visit. If the individual interviewing is from out of town, the logistics of scheduling the interview become even more difficult and costly. 

Creating a Date From MS CRM JSON

I was recently working with MS CRM and returning a collection of objects. Each object has a date property. Of course, when I looked at the value of the date that was being returned, it wasn't really usable. Below is an example of one of the objects that was returned:

Sales Productivity in the Office

In sales, there is always opportunity for growth and improvement. One improvement area to consider is how time is being allocated. A survey stated that two out of five business owners see time as their most valued asset. These business owners would consider paying money to uncover more time in the day! How a sales team is dividing up their time can greatly affect productivity and sales numbers. Two major roadblocks for productivity are multitasking and filling the day with non-selling activities. 

Focus Your Marketing Efforts

In order to be successful in your marketing efforts, your marketing department must track their failures and successes. According to a recent study, 76 percent of CMOs use dashboards or other online systems to determine who their customer is and what they are looking to see from your company. When evaluating successes and failures, companies are much more successful in the long term. Combining feedback, findings from the customer journey, post-purchase behavior and sales, the results are incredible.

Transform the Customer Service Experience

Customer service has become an incredibly strategic investment in your company’s future. As customers are wanting more information quicker, it is important to be prepared for the support they will need. Companies who invest in customer service are opening up the opportunity to gain more, loyal customers than before. By improving service at the customer support level, companies can better strengthen their customer relationships. Look below for five opportunities to build the customer service experience for stronger, deeper customer relationships.